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LIC Mutual Fund has launched a video campaign to promote SIPs among women investors.
This campaign aims to raise awareness about benefits of SIP and encourage women to invest in mutual funds via SIPs.
The campaign also focuses starting SIP at early stages of life, which can prove beneficial in meeting one’s long-term goals.
In a press release, TS Ramakrishnan, CEO, LIC MF, said, “The women population in India was more than 48% in the year 2022. Historically, the country has reported a low female labour force participation rate. But the scenario is changing fast. The proportion of women among the working population has been on the rise or at least steady in recent years. About 29.4% of women, aged between 15 and 59, were part of India’s labour force in 2021-22. When more women join the labour force every year, it brings more money into their hands, which necessitates better investment avenues for their savings. There lies the importance of introducing financial products like SIP and making them aware of it. A large section of women, especially from the rural setting, still resort to conventional products to grow their hard-earned money. They have diverse life goals. Often, due to lack of information or awareness, they are denied diversified avenues. Our campaign is centred on that theme.”
You can watch this video campaign by visiting this link: https://www.youtube.com/watch?v=zYTgA_SrKec.
