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  • MF News Year-end Special: ‘Anticipate a surge in interest among clients for PMS/AIF’

    Year-end Special: ‘Anticipate a surge in interest among clients for PMS/AIF’

    Saugata Chatterjee, Co-Chief Business Officer, Nippon India MF talks about the key trends that MFDs and RIAs should look out for in 2024. Additionally, he also shares the three must-have business skills for the coming year.
    Team Cafemutual Dec 27, 2023

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    2023 is coming to an end soon, what are the key lessons that the year taught?

    1. Agility and adaptability - The year 2023 underscored the critical need for agility and adaptability. Market fluctuations, geopolitical dynamics and evolving interest rates compelled AMCs to swiftly adjust strategies, showcasing the importance of flexibility in navigating uncertainties.

    2. Technology adoption - Embracing technology emerged as a key driver for efficiency and superior customer experiences. MFDs and RIAs leveraging technology for tasks such as client onboarding and portfolio management demonstrated a competitive edge in overcoming the year's challenges.

    3. Risk management - Robust risk management strategies took center stage in 2023. MFDs and RIAs safeguarded clients' financial well-being by constructing diversified portfolios and effectively managing expectations amid market fluctuations.

    4. Strategic asset allocation - Recognizing the complexity of today's world, strategic asset allocation became paramount. Diversifying investments across asset classes such as equities, fixed income, debt and cash, with varying percentages based on investor needs or risk appetite, proved instrumental. This approach leveraged weak or negative correlations among asset classes, providing stability and support to the overall portfolio.

    5. B30 locations' potential - The enhanced awareness and knowledge in B30 locations proved instrumental in driving engagement and business growth, surpassing T30 locations. This shift emphasizes the untapped potential and opportunities for expansion in these locations.

    Is there anything that you feel could have been done differently last year?     

    While we made several strategic decisions that proved beneficial in 2023, there are always areas for improvement. Perhaps, we could have invested more in AI and machine learning to further improve personalized recommendations for clients. Also, we could have looked at greater investor education around asset allocation and goal-based diversification.

    What are the key trends that MFDs/RIAs should watch out for in 2024?   

    1. Personalization - Anticipate a growing demand for personalized financial solutions as clients increasingly seek tailored approaches aligning with their unique goals and risk tolerance.

    2. Investing for growth - Prioritize investments in manpower and expansion initiatives. This strategic focus aims to reach a broader investor base, ensuring excellent service delivery and sustained growth.

    3. Technology Integration - Seamless integration of technology into processes is imperative for MFDs and RIAs in 2024. Technological alignment enhances operational efficiency and contributes to delivering a superior client experience.

    4. Knowledge enhancement - Continuous learning is essential for MFDs and RIAs, particularly in areas like risk management and product understanding.

    5. Alternative investments - With traditional asset classes encountering challenges, anticipate a surge in interest among clients for alternative investments such as AIF, PMS etc. MFDs and RIAs should be prepared to guide clients seeking higher returns in these domains.

    6. Regulatory adaptation - The evolving regulatory landscape demands constant vigilance. MFDs and RIAs must stay well-informed and adapt their practices to align with regulatory changes anticipated in 2024.

    What are the three must-have business skills for MFDs/RIAs in the coming year? And why?

    1. Digital literacy - Mastering digital tools and platforms will be essential for efficient client management, communication, and investment research.

    2. Financial planning expertise - MFDs and RIAs need to possess advanced financial planning skills to provide holistic financial advice and customized solutions for clients.

    3. Strong communication skills - Effective communication will be critical for building trust and rapport with clients, explaining complex financial concepts clearly, and addressing their concerns.

    Have a query or a doubt?
    Need a clarification or more information on an issue?
    Cafemutual welcomes all mutual fund and insurance related questions. So write in to us at newsdesk@cafemutual.com

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