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  • MF News Which AMCs lead the direct plan game?

    Which AMCs lead the direct plan game?

    While SBI MF has the largest AUM in direct plans, Bajaj Finserv MF receives the highest proportion of its total assets from direct plans.
    Karishma Gagwani Jan 19, 2024

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    SBI MF manages the highest AUM of Rs 5.16 lakh crore through direct plans, according to analysis of December 2023 average AUM data. It was the only fund house having direct assets of over Rs 5 lakh crore in December 2023. 

    Following next were ICICI Prudential MF, HDFC MF and Nippon India MF who manage direct plan assets of over Rs. 2 lakh crore each. Individually, their average AUM from direct plans were Rs 2.86 lakh crore, Rs 2.26 lakh crore and Rs 2.06 lakh crore, respectively. 

    Not far behind was Kotak MF which reported asset base of Rs 1.70 lakh crore from direct plans. Aditya Birla Sun Life MF and Axis MF have the next-highest average AUM of Rs 1.50 lakh crore and Rs 1.16 lakh crore coming from direct plans, respectively. 

    These seven fund houses manage AUM of more than Rs 1 lakh crore through direct plans in December 2023.

    Finally, the top ten list closes with UTI MF, Bandhan MF and Tata MF. These fund houses reported direct assets of Rs 76,130 crore, Rs 67,559 crore and Rs 66,012 crore, respectively. 

    Proportion of direct plan assets with respect to the total AUM

    Direct plans contribute over 50% of the total MF asset for seven fund houses. These were Bajaj Finserv MF (66%), PPFAS MF (63%), 360 ONE MF (59%), SBI MF (59%), Nippon India MF (52%), Bandhan MF (52%), and quant MF (52%). 

    On the other hand, the contribution of direct plans was the least among Franklin Templeton MF (20%), WhiteOak Capital (20%) and Mahindra Manulife MF (15%). 

    Here is the contribution of direct plans across fund houses. Figures mentioned are in crore. 

    Sr No

    Mutual Fund

    Direct Avg AUM

    Total Monthly Average AUM

    Direct as a % of Total

    1

    SBI (1)

    5,15,841

    8,80,143

    59%

    2

    ICICI Prudential (2)

    2,85,906

    6,39,974

    45%

    3

    HDFC (3)

    2,26,038

    5,74,415

    39%

    4

    Nippon India (4)

    2,05,986

    3,93,958

    52%

    5

    Kotak (5)

    1,70,466

    3,62,441

    47%

    6

    Aditya Birla Sun Life (6)

    1,49,699

    3,17,642

    47%

    7

    Axis (8)

    1,15,903

    2,65,609

    44%

    8

    UTI (7)

    76,130

    2,84,835

    27%

    9

    Bandhan (12)

    67,559

    1,29,493

    52%

    10

    Tata (11)

    66,012

    1,38,854

    48%

    11

    Mirae Asset (9)

    55,794

    1,54,729

    36%

    12

    DSP (10)

    53,569

    1,40,750

    38%

    13

    HSBC (14)

    43,496

    1,05,538

    41%

    14

    PPFAS (18)

    35,996

    57,091

    63%

    15

    Edelweiss (13)

    29,010

    1,20,228

    24%

    16

    Invesco (17)

    28,791

    66,431

    43%

    17

    quant (20)

    23,718

    45,498

    52%

    18

    Canara Robeco (15)

    19,196

    83,029

    23%

    19

    Franklin Templeton (16)

    16,718

    82,769

    20%

    20

    Motilal Oswal (21)

    15,431

    40,795

    38%

    21

    LIC (23)

    12,802

    27,049

    47%

    22

    Baroda BNP Paribas (22)

    11,612

    33,201

    35%

    23

    Sundaram (19)

    10,943

    53,363

    21%

    24

    PGIM India (24)

    7,110

    23,367

    30%

    25

    360 ONE (27)

    4,946

    8,334

    59%

    26

    Bajaj Finserv (29)

    4,381

    6,686

    66%

    27

    Union (26)

    2,953

    13,869

    21%

    28

    Mahindra Manulife (25)

    2,548

    16,538

    15%

    29

    Bank of India (30)

    2,252

    6,111

    37%

    30

    WhiteOak Capital (28)

    1,431

    7,126

    20%

    Grand Total

    22,62,239

    50,79,868

    45%

    Notes

    * We have collated and reviewed the data of fund houses occupying the top 30 spots in December 2023 rankings. Click here to view the ranking

    * Fund houses are serially mentioned in the order of December 2023 direct assets

    * Numbers mentioned in brackets are December 2023 rankings

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    2 Comments
    rn cb · 10 months ago `
    Please analyse the data before publishing such articles. SBI's direct AUM high due to EPFO ETF investments. Also separate debt AUM data, as this is mostly from corporates and institutions.
    Nageswara Rao Sv · 10 months ago `
    Most of Corporates invest in Direct schemes which are mainly debt. The analysis does not give any real insights. Not much of use
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