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  • MF News Why MFDs and NDs are an integral part of the MF ecosystem

    Why MFDs and NDs are an integral part of the MF ecosystem

    Non-associate distributors drive 49% of the total MF business of the top 30 fund houses.
    Team Cafemutual Feb 4, 2024

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    December 2023 average AUM numbers showcase the importance of non-associate distributors like MFDs and NDs in the MF ecosystem. An analysis of these numbers reveals that they contribute 49% or Rs 24.69 lakh crore to the total average AUM of the top 30 fund houses (in terms of December 2023 ranking) that manage assets of Rs 50.80 lakh crore. 

    A fund house wise analysis shows that HDFC MF gets the highest business in absolute terms (Rs 3.14 lakh crore) and is followed by ICICI Prudential MF (Rs 3.07 lakh crore). To note, these are the only two fund houses to have non-associate assets of over Rs 3 lakh crore each. 

    UTI MF follows next with non-associate assets of Rs 2.06 lakh crore.

    Further, five more funds derive over Rs 1 lakh crore each from MFDs and NDs.

    These are SBI MF (Rs 1.88 lakh crore), Nippon India MF (Rs 1.88 lakh crore), Kotak MF (Rs 1.79 lakh crore), Aditya Birla Sun Life MF (Rs 1.59 lakh crore) and Axis MF (Rs 1.22 lakh crore).

    Next, on their path to Rs 1 lakh crore are Mirae Asset MF (Rs 98,932 crore) and Edelweiss MF (Rs 90,808 crore) who receive the ninth and ten-largest contribution in absolute terms.    

    What is the contribution in percentage terms?

    Of the top 30 fund houses, 16 receive 50% or more of their business from MFDs and NDs.

    Mahindra Manulife MF (83%), WhiteOak Capital MF along with Franklin Templeton MF (80% each), Sundaram MF (77%), Edelweiss MF (76%) and UTI MF (72%) are the top five.

    Likewise, PGIM India MF (70%), Canara Robeco MF (69%), Mirae Asset MF (64%), DSP MF (62%) and Motilal Oswal MF (58%) are the next top five names.

    Here is how the contribution of MFDs and NDs stands across fund houses. Figures mentioned are in crore.

    Sr No

    Mutual Fund

    Non-Associate Avg AUM

    Total Monthly Avg AUM

    Non-Associate as a % of Total

    1

    HDFC (3)

    3,14,351

    5,74,415

    55%

    2

    ICICI Prudential (2)

    3,06,709

    6,39,974

    48%

    3

    UTI (7)

    2,05,607

    2,84,835

    72%

    4

    SBI (1)

    1,88,422

    8,80,143

    21%

    5

    Nippon India (4)

    1,87,972

    3,93,958

    48%

    6

    Kotak (5)

    1,78,890

    3,62,441

    49%

    7

    Aditya Birla Sun Life (6)

    1,58,563

    3,17,642

    50%

    8

    Axis (8)

    1,21,914

    2,65,609

    46%

    9

    Mirae Asset (9)

    98,932

    1,54,729

    64%

    10

    Edelweiss (13)

    90,808

    1,20,228

    76%

    11

    DSP (10)

    87,155

    1,40,750

    62%

    12

    Tata (11)

    71,928

    1,38,854

    52%

    13

    Franklin Templeton (16)

    66,052

    82,769

    80%

    14

    Bandhan (12)

    61,562

    1,29,493

    48%

    15

    Canara Robeco (15)

    57,006

    83,029

    69%

    16

    HSBC (14)

    55,790

    1,05,538

    53%

    17

    Sundaram (19)

    41,007

    53,363

    77%

    18

    Invesco (17)

    37,616

    66,431

    57%

    19

    Motilal Oswal (21)

    23,786

    40,795

    58%

    20

    quant (20)

    21,780

    45,498

    48%

    21

    PPFAS (18)

    21,095

    57,091

    37%

    22

    PGIM India (24)

    16,257

    23,367

    70%

    23

    Mahindra Manulife (25)

    13,778

    16,538

    83%

    24

    LIC (23)

    11,783

    27,049

    44%

    25

    Baroda BNP Paribas (22)

    10,996

    33,201

    33%

    26

    Union (26)

    5,740

    13,869

    41%

    27

    WhiteOak Capital (28)

    5,688

    7,126

    80%

    28

    360 ONE (27)

    3,171

    8,334

    38%

    29

    Bank of India (30)

    2,366

    6,111

    39%

    30

    Bajaj Finserv (29)

    2,291

    6,686

    34%

    Grand Total

    24,69,017

    50,79,868

    49%

    Notes

    * We have collated and reviewed the data of fund houses occupying the top 30 spots in December 2023 rankings. Click here to view the ranking

    * Fund houses are serially mentioned in the order of December 2023 non-associate assets

    * Numbers mentioned in brackets are December 2023 rankings

    Have a query or a doubt?
    Need a clarification or more information on an issue?
    Cafemutual welcomes all mutual fund and insurance related questions. So write in to us at newsdesk@cafemutual.com

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    4 Comments
    Imadadali Masi · 9 months ago `
    Anyone can help me If I want to transfer my AUM form ND to AMC is there any way or option ?
    Savant · 9 months ago
    You will have to take an NOC from that ND and do an AUM transfer to your ARN post that. While a process is little complicated due to the NOC. Its the same as Selling business to yourself from ND.
    Reply
    Deepak Khurana · 9 months ago `
    3 Cheers to MFD's
    S Mondal · 9 months ago
    Congratulations...
    Reply
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