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AMFI data shows that 34 AMCs conducted 10,364 IAPs (Investor Awareness Programs) in FY 2022-23. This number is 23% higher than FY 2021-22 where 33 AMCs held 8,426 such programs.
The total participation also reported a massive growth of 45%. As against 4.92 lakh participants in FY 2021-22, 7.13 lakh participated in such programs in FY 2022-23, shows AMFI data.
In addition to fund houses, AMFI held 281 programs for 84,818 participants during FY 2022-23.
|
Investor Awareness Program conducted by AMCs |
||||
|
Particulars |
FY 2022-23 |
FY 2021-22 |
Change |
% Change |
|
IAP Programs |
10,364 |
8,426 |
1,938 |
23% |
|
Participants |
7,12,576 |
4,92,155 |
2,20,421 |
45% |
Welcoming the rise, Jimmy Patel, MD & CEO, Quantum MF said, “This is good for the industry and people at large. More such programs mean more financial inclusion and more people understanding mutual funds better. This in turn contributes to AUM growth.”
Ajaykumar Gupta, CBO, Trust MF feels that AUM growth and IAPs are correlated. He said, “We have a seen significant rise in investor base and AUM. Because of the increase in AUM, the IAP kitty in absolute terms has gone up.”
He added, “Many AMCs have increased their focus on spreading awareness through the IAP route. Such programs are conducted regularly in tier 2, tier 3 and smaller towns. Hence, we see the rise in the numbers.”
On the other hand, G. Pradeepkumar, CEO, Union MF brought to light the ease of conducting IAPs post-pandemic. He said, “Physical IAPs have an edge over online IAPs and are more effective. However, FY 2021-22 was not a great time to hold physical IAPs owing to covid-19. Things opened up later in FY 2022-23 and AMCs were able to conduct such programs.”
