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An analysis on AUM data done by Cafemutual shows that SBI MF, ICICI Prudential MF and HDFC MF emerge as the top three fund houses in terms of direct plan AUM.
SBI MF has the highest AUM in direct plan of Rs.5.36 lakh crore. The fund house derives 58% of its total AUM from direct plans.
ICICI Prudential MF and HDFC MF occupy the next two spots with direct plan AUM of Rs. 3.12 lakh crore and Rs.2.46 lakh crore, respectively.
Following these top 3 are Nippon India MF and Kotak MF with AUM of Rs. 2.39 lakh crore and Rs. 1.83 lakh crore, respectively.
Other fund houses that recorded healthy AUM from direct plans include Aditya Birla MF, Axis MF, UTI MF, Bandhan MF and Tata MF.
Let us look at the table to know more.
Sr. No. |
Fund House |
Direct AUM |
Total AUM |
Direct AUM (%) |
1 |
SBI |
536179 |
929756 |
57.7 |
2 |
ICICI Prudential |
312239 |
696557 |
44.8 |
3 |
HDFC |
246390 |
623815 |
39.5 |
4 |
Nippon India |
238604 |
442000 |
54.0 |
5 |
Kotak |
182959 |
387436 |
47.2 |
6 |
Aditya Birla |
158293 |
330416 |
47.9 |
7 |
Axis |
124130 |
277285 |
44.8 |
8 |
UTI |
77927 |
293003 |
26.6 |
9 |
Bandhan |
73516 |
139836 |
52.6 |
10 |
Tata |
71852 |
147473 |
48.7 |
11 |
Mirae Asset |
58942 |
162821 |
36.2 |
12 |
DSP |
56285 |
146722 |
38.4 |
13 |
HSBC |
45057 |
109368 |
41.2 |
14 |
PPFAS |
42934 |
67463 |
63.6 |
15 |
Invesco |
35713 |
77132 |
46.3 |
16 |
Quant |
34655 |
64777 |
53.5 |
17 |
Edelweiss |
32049 |
127373 |
25.2 |
18 |
Canara Robeco |
20927 |
88078 |
23.8 |
19 |
Motilal Oswal |
18038 |
47684 |
37.8 |
20 |
Franklin Templeton |
17996 |
89167 |
20.2 |
21 |
LIC |
14690 |
31037 |
47.3 |
22 |
Baroda BNP Paribas |
12425 |
35933 |
34.6 |
23 |
Sundaram |
11701 |
57334 |
20.4 |
24 |
PGIM India |
6921 |
23075 |
30.0 |
25 |
Bajaj Finserv |
5913 |
10073 |
58.7 |
26 |
360ONE |
5578 |
9329 |
59.8 |
27 |
Navi |
4367 |
5169 |
84.5 |
28 |
Mahindra Manulife |
3288 |
19660 |
16.7 |
29 |
Union |
3132 |
15013 |
20.9 |
30 |
JM Financial |
2830 |
6095 |
46.4 |
31 |
Bank of India |
2308 |
6905 |
33.4 |
32 |
Quantum MF |
2170 |
2302 |
94.3 |
33 |
ITI MF |
1769 |
6633 |
26.7 |
34 |
WhiteOak |
1584 |
9242 |
17.1 |
35 |
NJ Financial |
1217 |
5694 |
21.4 |
36 |
Trust |
965 |
1070 |
90.2 |
37 |
Zerodha |
843 |
843 |
100.0 |
38 |
Groww |
495 |
707 |
70.0 |
39 |
Helios |
470 |
1171 |
40.1 |
40 |
Samco |
208 |
2213 |
9.4 |
41 |
Shriram |
130 |
486 |
26.7 |
42 |
Old Bridge |
115 |
201 |
57.2 |
43 |
Taurus |
84 |
752 |
11.2 |
In percentage terms, Zerodha MF has the highest share of 100% of its total AUM coming from direct plans. Quantum MF and Trust MF also have over 90% of their AUM coming through direct plans.
Overall, 45% of the entire MF AUM comes from direct investment. Out of the Rs. 55 lakh crore AUM of the MF industry in March 2024, the contribution from direct plan is Rs. 24.68 lakh crore.