Listen to this article
Pune MFD association, Pune Independent Financial Ambassadors Association (PIFAA) won the prestigious Sanjeevani Award powered by Cafemutual and Axis MF for their extraordinary efforts in increasing mutual funds awareness among masses.
So far, PIFAA has conducted over 25 smart money seminars and educated over 15,000 investors.
The association sensed that many MFDs found it difficult to acquire new clients due to lack of awareness about mutual funds and hence started educating investors in 2016 . The association created a knowledge event called Smart money where members encouraged their existing clients to bring their family and friends in these knowledge sessions.
Through these programs, the association invites expert speakers from the industry to attract a large number of investors.
Apart from this, the association also spends money on marketing activities like Billboard advertising and Radio ads to attract an audience.
Also, the association encourages investors to interact with the speakers by asking questions. The past president of PIFAA Santosh Pardeshi told Cafemutual that such interaction motivates people to come to these events with their queries.
The members use these events to engage with the attendees by seeking their feedbackon the quality of the event. Santosh proudly confirms that PIFAA converts 30% of attendees as MF investors.
Santosh further states that all members get equal opportunity to approach clients based on clients’ geographical presence and there is no instance of poaching.
