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An analysis of AUM data done by Cafemutual reveals that HDFC MF, ICICI Prudential MF and Nippon India MF receive healthy contribution from non-associate distributors.
Non associate distributors are essentially those who are not affiliated to the sponsors of AMC. In other words, this comprises individual MFDs, non-affiliated banks and non-affiliated NDs.
HDFC MF has the highest non-associate assets with a non-associate AUM of Rs. 3.81 lakh crore. The fund house derives 54% of its total assets from such partners.
ICICI Prudential MF and Nippon India MF occupy the second and third position with non-associate AUM of Rs. 3.61 lakh crore and Rs. 2.34 lakh crore, respectively. Both the fund houses receive over 45% of its assets from non-associate distributors.
UTI MF and SBI MF are the next two with non-associate assets of Rs. 2.34 lakh crore and Rs. 2.26 lakh crore, respectively.
Other fund houses in the top 10 list in terms of non-associate AUM include Kotak MF, Aditya Birla MF, Axis MF, Mirae Asset MF and DSP MF.
In terms of proportion of non-associate AUM with respect to total assets, Samco MF, Taurus MF, Whiteoak Capital MF, Mahindra Manulife MF and Franklin Templeton MF have over 80% of their total AUM coming from non-associate distributors.
Overall, the total non-associate AUM of the MF industry is Rs. 29.51 lakh crore in June 2024.
Let us look at the table to know more.
Sr No. |
Fund house |
Total AAUM |
Non-associate AUM |
Proportion of non-associate AUM |
1 |
HDFC |
700155 |
381214 |
54.45 |
2 |
ICICI Prudential |
772920 |
361302 |
46.75 |
3 |
Nippon India |
509318 |
234185 |
45.98 |
4 |
UTI |
323824 |
233700 |
72.17 |
5 |
SBI |
1021091 |
226486 |
22.18 |
6 |
Kotak |
436498 |
215846 |
49.45 |
7 |
Aditya Birla |
361847 |
174486 |
48.22 |
8 |
Axis |
297193 |
132719 |
44.66 |
9 |
Mirae Asset |
177401 |
112715 |
63.54 |
10 |
DSP |
166085 |
101406 |
61.06 |
11 |
Edelweiss |
135688 |
101108 |
74.52 |
12 |
Tata |
162279 |
84083 |
51.81 |
13 |
Franklin Templeton |
99966 |
80307 |
80.33 |
14 |
Bandhan |
147395 |
70993 |
48.17 |
15 |
Canara Robeco |
99040 |
66921 |
67.57 |
16 |
HSBC |
120479 |
64689 |
53.69 |
17 |
Invesco |
87303 |
47432 |
54.33 |
18 |
Sundaram |
60314 |
46480 |
77.06 |
19 |
Quant |
89869 |
40701 |
45.29 |
20 |
Motilal Oswal |
57894 |
32608 |
56.32 |
21 |
PPFAS |
79026 |
28280 |
35.79 |
22 |
Mahindra Manulife |
24279 |
19603 |
80.74 |
23 |
PGIM |
24710 |
17188 |
69.56 |
24 |
LIC |
32824 |
15175 |
46.23 |
25 |
Baroda BNP Paribas |
40599 |
13890 |
34.21 |
26 |
Whiteoak Capital |
11583 |
9760 |
84.26 |
27 |
Union |
16669 |
7509 |
45.05 |
28 |
Bajaj Finserv |
12065 |
6141 |
50.90 |
29 |
ITI |
7949 |
5939 |
74.71 |
30 |
360 ONE |
10946 |
4186 |
38.24 |
31 |
JM Financial |
8492 |
4072 |
47.95 |
32 |
Bank of India |
8617 |
3869 |
44.90 |
33 |
Samco |
2378 |
2096 |
88.14 |
34 |
Helios |
1834 |
1133 |
61.78 |
35 |
Navi |
6146 |
872 |
14.19 |
36 |
Taurus |
833 |
729 |
87.52 |
37 |
Trust |
1418 |
293 |
20.66 |
38 |
Shriram |
657 |
292 |
44.44 |
39 |
Groww |
831 |
228 |
27.44 |
40 |
Old Bridge |
436 |
162 |
37.16 |
41 |
NJ |
6074 |
19 |
0.31 |
42 |
Zerodha |
1939 |
0 |
0.00 |