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An analysis of AUM data by Cafemutual shows that HDFC MF, ICICI Pru MF and Nippon India MF are the top three fund houses in terms of assets from non-associate partners.
Non associate distributors are essentially those who are not affiliated to the sponsors of AMC. In other words, this comprises individual MFDs, non-affiliated banks and non-affiliated NDs.
HDFC MF is the leader in the segment with Rs. 4.19 lakh crore coming from the non-associate partners. The fund house derives 53% of its total assets from such partners.
ICICI Prudential MF and Nippon India MF occupy the second and third position with non-associate AUM of Rs. 4.01 lakh crore and Rs. 2.63 lakh crore, respectively. The fund houses receive over 45% of its assets from non-associate distributors.
UTI MF and SBI MF are the next two with non-associate assets of Rs. 2.52 lakh crore and Rs. 2.48lakh crore, respectively.
Other fund houses in the top 10 list in terms of non-associate AUM include Kotak MF, Aditya Birla Sun Life MF, Axis MF, Mirae Asset MF and DSP MF.
If we look at the proportion of AUM of non-associate distributors with respect to the total assets, Samco MF has the highest share of its AUM coming from non-associates at 88%.
WhiteOak Capital MF is the second with non-associate partners contributing 86% to its AUM. Mahindra Manulife MF occupies the third spot with 84% of its AUM coming from non-associate partners.
Other fund houses with over 80% contribution from non-associate distributors are Taurus MF and Franklin Templeton MF.
Overall, the non-associate distributors contribute Rs. 32.71 lakh crore to the industry AUM, about 47% of the total industry AUM of Rs. 69.22 lakh crore in December 2024.
Let us look at the table to know more.
Sr. No. |
Fund House |
Non-associate AUM |
Total AUM |
Non-associate AUM (%) |
1 |
HDFC |
418916 |
797153 |
52.55 |
2 |
ICICI Prudential |
400508 |
882858 |
45.36 |
3 |
Nippon India |
262992 |
577626 |
45.53 |
4 |
UTI |
251971 |
354448 |
71.09 |
5 |
SBI |
247648 |
1114610 |
22.22 |
6 |
Kotak |
239824 |
495858 |
48.37 |
7 |
Aditya Birla Sun Life |
180870 |
383043 |
47.22 |
8 |
Axis |
138721 |
329126 |
42.15 |
9 |
Mirae Asset |
122657 |
196632 |
62.38 |
10 |
DSP |
114729 |
194891 |
58.87 |
11 |
Edelweiss |
106937 |
143510 |
74.52 |
12 |
Tata |
94720 |
190439 |
49.74 |
13 |
Franklin Templeton |
91743 |
114436 |
80.17 |
14 |
Bandhan |
80381 |
171835 |
46.78 |
15 |
Canara Robeco |
73872 |
109799 |
67.28 |
16 |
HSBC |
71952 |
132072 |
54.48 |
17 |
Invesco |
56902 |
109582 |
51.93 |
18 |
Sundaram |
52671 |
69400 |
75.89 |
19 |
Motilal Oswal |
49526 |
94527 |
52.39 |
20 |
Quant |
42905 |
96628 |
44.40 |
21 |
PPFAS |
34295 |
98950 |
34.66 |
22 |
Mahindra Manulife |
24452 |
28970 |
84.40 |
23 |
PGIM India |
18022 |
26196 |
68.80 |
24 |
LIC |
17363 |
36256 |
47.89 |
25 |
Baroda BNP Paribas |
17343 |
46539 |
37.27 |
26 |
WhiteOak Capital |
13976 |
16222 |
86.15 |
27 |
Bajaj Finserv |
10446 |
18834 |
55.46 |
28 |
Union |
8961 |
20210 |
44.34 |
29 |
JM Financial |
6460 |
13765 |
46.93 |
30 |
Bank of India |
5686 |
11853 |
47.97 |
31 |
360 One Asset |
5012 |
11687 |
42.89 |
32 |
Samco |
2591 |
2958 |
87.59 |
33 |
Helios |
1936 |
3292 |
58.81 |
34 |
Navi |
909 |
7193 |
12.64 |
35 |
Trust |
845 |
2324 |
36.36 |
36 |
Taurus |
782 |
933 |
83.82 |
37 |
Groww |
659 |
1461 |
45.11 |
38 |
Shriram |
556 |
1036 |
53.67 |
39 |
Old Bridge |
386 |
1060 |
36.42 |
40 |
Quantum |
186 |
2593 |
7.17 |
41 |
NJ |
34 |
6751 |
0.50 |
42 |
Zerodha |
0 |
4162 |
0.00 |