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  • MF News Direct v/s regular: AMFI CRISIL data reveals MFDs/RIAs create long term investors

    Direct v/s regular: AMFI CRISIL data reveals MFDs/RIAs create long term investors

    Overall, 16% of MF AUM is held for over 5 years. Majority of this is due to regular plan investors.
    Abhinay Kumar and Nishant Patnaik Mar 11, 2025

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    A recent research report by AMFI and CRISIL Intelligence reveals that MFDs/RIAs create long term investors for the MF industry compared to direct plan platforms.

    The data shows that 15.7% of the total MF AUM has stayed invested for over 5 years in March 2024. The proportion of long-term MF AUM has increased from 6.5% of the total MF AUM in March 2019.

     

    Year/Holding period

    Less than 1 year

    1-5 years

    More than 5 years

    March 19

    49.4%

    44.1%

    6.5%

    March 22

    43.7%

    46.6%

    9.7%

    March 24

    34.4%

    50.0%

    15.7%

     

     

    Interestingly, the report highlights that investors who invest with guidance from MFDs and RIAs tend to hold their investment for a longer period of time compared to the investors coming through the direct plans.

    The share of regular investments or the investors coming through MFDs and RIAs with more than 5 years of holding period was at 21.2% as against 7.7% in direct plans in March 2024.

    Further, in case of regular and direct SIP AUM, 23% of investments through regular plans have a holding period of more than 5 years compared to 12.4% of the AUM through the direct plans

    Here are other key trends:

    • The share of AUM for holding periods between 3 and 5 years doubled from 8.8% to 17.7% between March 2019 to March 2024
    • The share of AUM for holding periods of more than 5 years was higher for equity funds, at 18.7% and 20.6% for the holding periods between 3 and 5 years.
    • The share of SIP AUM with a holding period of more than 5 years in March 2024 has grown to 21% compared to 12% in March 2019. Let us look at the table to know more

    Holding period/year

    March 2019

    March 2024

    Less than 1 year

    46.4%

    28.0%

    1 to 5 years

    41.6%

    51.0%

    More than 5 years

    12.0%

    21.0%

     

    Let’s have a look at the holding period table:

    March 2019

    Investment type/Holding period

    Less than 1 year

    Between 1 to 5 years

    More than 5 years

    Industry AUM-Direct

    59.9%

    38.8%

    1.3%

    Industry AUM-Regular

    43.0%

    47.3%

    9.7%

    Direct SIP AUM

    53.9%

    43.1%

    3.0%

    Regular SIP AUM

    45.5%

    41.4%

    13.0%

     

    March 2024

    Investment type/Holding period

    Less than 1 year

    Between 1 to 5 years

    More than 5 years

    Industry AUM-Direct

    40.9%

    51.4%

    7.7%

    Industry AUM-Regular

    29.8%

    49.0%

    21.2%

    Direct SIP AUM

    33.8%

    53.8%

    12.4%

    Regular SIP AUM

    26.6%

    50.4%

    23.0%

     

    The factbook said, “Regular investments have a longer holding-period profile in comparison to direct investments. As of March 2024, the share of regular investments with more than 5 years of holding period stood at 21.2% as against 7.7% in case of direct investments. A similar observation can be made for data pertaining to March 2019. This reflects that the impact of guidance given by intermediaries has been helpful in fostering long-term investor discipline historically. However, it must be noted that the direct plans were introduced only in 2013 and hence holding periods of direct investments is still evolving.”

    “A similar trend is observed for holding periods of direct and regular SIP AUM, where 23.0% of investments through regular plans have a holding period of more than 5 years against 12.4% of direct plans,” it added.

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