EasySell will allow Axis MF empanelled distributors to initiate transactions like buy, sell, switch and start SIPs for their clients.
Axis Mutual Fund today announced the launch of an online platform called ‘EasySell’, through which distributors empanelled Axis MF can carry out transactions digitally. The platform will do away with paperwork for advisors as well as investors, said a press release issued by the fund house.
Chandresh Kumar Nigam, MD & CEO, Axis Mutual Fund said, “We believe in offering products and services which provide ease and convenience to our customers. Mutual fund investments are typically associated with a lot of paper work. Distributors therefore have to facilitate form-filling, signing etc. when investors have to buy, redeem or switch units. The service, ‘EasySell’ will benefit distributors as well as the investors, by cutting down on all paperwork that they have to carry out for doing any transactions.”
“Over the last few months, the volume of transactions has increased significantly and therefore it’s important that we create the right interventions which add value to the distributor fraternity. We launched this new initiative by informing our distributors that they can have some fun with the forms and transaction slips now that they don’t need to use them anymore”, added Chandresh.
EasySell will allow Axis MF empanelled distributors to initiate transactions like buy, sell, switch and start SIPs for their clients. To provide security, an alert message will be sent to the investor’s mobile number requesting their approval through Axis MF EasyApp. However, for making additional investments in existing or new scheme, investors have to make the payment through internet banking or through ‘EasyCall’ facility. Investors need to pre-register for using ‘EasyCall’ facility.
Distributors have to register on www.easysell.axismf.com to use this platform.
Axis MF manages assets under management of Rs. 24,115 crore as on December 2014.
