UTI Mutual Fund has partnered with One India Plus to launch its Investor Education Initiative, “Swatantra” in print. Eight leading national, business and regional newspapers viz. Hindustan Times, Hindustan, Mint, Anand Bazar Patrika, The Telegraph, The Hindu, The Hindu Business Line and Sakal have come together to extend their platform to help educate investors across the country through fortnightly series of ‘Swatantra’ articles, statement the press release issued by the company.
The initiative was launched by Leo Puri, Managing Director of UTI AMC and Sujoy Ghosh, COO of HT Media.
“UTI is launching yet another pioneering initiative that will capture the entire national footprint. This initiative will cover both T15 and B15 markets and will help creating awareness about the concepts of financial planning and benefits of investing in mutual funds,” said Puri.
In 2009, UTI MF had initiated a major Investor Education Initiative called “Swatantra” in partnership with Ministry of Corporate Affairs. As a part of this initiative UTI Knowledge Caravans had travelled through various cities, towns and villages in India. It educated around two lakh investors. Earlier, UTI MF had also introduced Swatantra print campaign which was powered by Times of India. This initiative was further taken to TV through ET NOW, Radio through Radio One and Digital through Indiainvestkaro.com.
