Peerless Mutual Fund has started an initiative called Beti Shiksha Abhiyaan under which the fund house will offer up to 10 basis points additional commission to distributors having a daughter in their family to support for their education. Peerless currently has distributors in more than 50 locations across the country and is expecting to reach more than 3,000 families through this initiative, as stated in the press release issued by the company.
“The time has come to raise stakes against the long-held gender bias in Indian society. We have always believed in accompanying our words with meaningful action, in the sphere of our business or otherwise. Encouraging the education and nurture of our daughters is a national imperative and we believe that it is important to accompany our commitment to this cause with meaningful action by rewarding those who are primarily responsible for the nurture and education of our daughters; the parents,” said Rajiv Shastri, MD and CEO of Peerless Funds Management.
He further adds, “Offering up to 10 basis points as an additional commission is just a small step in a long and fruitful journey. We will continue to build upon the initiative through various avenues. This initiative is very close to our heart and we feel by taking the lead in implementing this model we will encourage others to do likewise.”
The company also launched a website www.betishiksha.com, to garner support and increase awareness about this initiative.
