Birla Sun Life MF announced the launch of BSLMF Active Account – a Liquid Fund based mobile application which could help investors earn from their surplus savings. The App is a smart investment option which provides users with an active vehicle to help grow their savings while maintaining the convenience of liquidity.
A nation of savers, the fact remains that India still deposits a significant portion of its savings in low-yielding vehicles perhaps not realizing that in fact they are possibly not earning reasonable returns, post the impact of inflation and taxes.
In a press release, A. Balasubramanian, CEO, Birla Sun Life AMC said, “BSLMF Active Account has been developed using customer-first design thinking. Conveniences such as ease of use, ease of login, ease of transaction, ease of access are structurally embedded into its architecture. This new offering from us is poised to change the way India saves, and I am confident that it will add immense value to savers and investors across the Indian diaspora.”
The facility provides users to invest their surplus savings into Birla Sun Life Cash Plus to help earn reasonable returns with convenience of liquidity over short term. The mobile application offers users two key transactions, each executed with a simple swipe option on the mobile phone through the App.
Users can transfer money from their account to Birla Sun Life Cash Plus by swiping right, and transfer money back to the account within 24 hours of a working day by swiping left. The funds move through Debit Card, Net Banking, or One-Time Mandate (if registered) to the Active Account. The minimum amount for a new investor to register with Active Account facility is Rs. 1000. Users can also track their investments by visiting ‘My Transaction’ section. The App can be used by individuals (Resident Indians and NRIs) and minors through their guardian.
BSLMF Active Account is available for download on Android, and iOS
