Aviva Life Insurance today announced that it will use Amazon’s Alexa platform to spread awareness about insurance policies in India through a campaign titled ‘Insurance Made Easy’.
With this new digital initiative, Aviva becomes the first life insurance company in India to offer an Alexa to engage with its customers to simplify life insurance jargon.
In a press release, the company said, “This is an initiative basis the Aviva Plan India Plan survey conducted in 2017, which clearly indicated that though Indians are big dreamers, when it comes to financial planning they lag behind by a considerable distance. One of the key reasons for this is that people get intimidated by complex insurance jargon and are unable to take the right decision in terms of financial planning.”
Alexa will now enable customers to understand the various complex terms in insurance through the latest digital innovation such as voice-enabled commands. For instance, customers can ask questions like “What is term insurance”, “What is surrender benefit”, and Alexa will immediately reply to the command. “The objective is to equip the user with a clear understanding of the complex terms used in life insurance by using simple, easy to understand language,” said the company.
Anjali Malhotra, Chief Customer, Marketing, and Digital Officer, Aviva Life Insurance said, “The Insurance world is fairly complex and demystifying life insurance for our customers will enable them to make informed decisions for themselves and their families. Our aim is to make insurance simple for all, by busting insurance jargon, thereby enabling consumer adoption and thus larger penetration of protection in the country.”