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  • Insurance Rewards paid to insurance agents exceed their commission: IRDAI

    Rewards paid to insurance agents exceed their commission: IRDAI

    IRDAI has found instances of insurance intermediaries being incentivized with rewards that are much more than the commission paid to them. In wake of this, IRDAI has issued guidelines to create transparency and objectivity for payment of rewards to insurance intermediaries.
    Team Cafemutual Apr 8, 2020

    In an effort to check discrepancies in the payment of rewards and incentives to insurance intermediaries like agents and brokers, IRDAI has asked insurance companies to set a well-defined process based on necessary justification and logic for payment of rewards to insurance agents and intermediaries.

    The move has come after IRDAI found instances where insurance companies have paid rewards to their agents which are much more than the commission paid to them.

    IRDAI allows life insurers to pay up to 20% of the first year commission as rewards to insurance intermediaries. Such incentives can go up to 30% of the first year commission for insurance agents in general insurance. However, intermediaries whose revenue is more than 50% from sources other than insurance intermediation, are not eligible to get such incentives. Simply put, most banks and large distributors do not receive rewards.

    Currently, insurance companies reward insurance intermediaries such as individual agents, corporate agents, brokers, web aggregators and insurance marketing firms, with incentives. The rewards are paid in the form of benefits such as insurance cover, gratuity, office expenses, promotional gifts etc.

    Here are the key changes to the regulations on payment of rewards to agents and other intermediaries:

    • Insurance companies will have to set transparent criteria for payment of rewards along with the necessary justification and logic
    • Insurance companies will have to stick to the limit set by the regulations
    • Insurance companies will have to implement effective oversight of their reward policy
    • Insurers will have to tell their intermediaries about the maximum rewards that they can pay during the year subject to fulfilment of stipulated criteria at the beginning of every financial year
    • Insurance companies will have to intimate their agents if they make changes to their reward policies
    Have a query or a doubt?
    Need a clarification or more information on an issue?
    Cafemutual welcomes all mutual fund and insurance related questions. So write in to us at newsdesk@cafemutual.com

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    7 Comments
    DB DESAI · 4 years ago `
    Create open architecture in Insurance Industry. Set commission rates @2% upfront plus 1% renewal. High commission is the root cause of many undesirable practices. It's an open secret discussed everywhere, ready in many newspapers, reports etc. Restrict Life insurance companies to sell pure life insurance. Pay little higher for pure insurance products and less for insurance plus savings products.
    92236 · 4 years ago
    Who are you to decide how much commissions to be given to who?
    Dinesh Singh Kushwaha · 4 years ago
    No need to limit commissions. Just like Direct Mutual Funds, IRDA should come up with the idea of Direct Insurance Policies.
    Vaidyanathan · 4 years ago
    Sir, I appreciate your comment , on reducing insurance comm rates. But, just want to initmate you, google the avg monthly income of insurance selling people , especially individuals.

    You may come to know the truth.

    If as per the article, considering it is true, why there is more attrition, in this profession. Have you ever thought of it .( before proceeding, just really spend 10 or 20 seconds, on my query)

    Today people have got informations, but there is a lack of knowledge, in understanding the information. Bcos, they forgot, informations will give the inputs, but experience only gives the knowledge. ( in that place people like you or so called authors, expressing to the society, that you are only ethical people with much intelligence.) . But , unfortunately ,common people are accepting, your views, as a real flower with good blossoms. But, they later come to know the truth, after having a discussion, with a professionals like me in person, that people commenting or writing predominantly are artifical flowers, which does not give any blossoms. means they understand, your views are given, without experiencing the experience , in the battle field called life realities.



    Have you ever asked abt your ownself, abt the reason, why life insurance policies got fixed , with the comm rates upto 20 or 25%.

    If you know, the answer reply me. If not, I will tell u educate or explain you, not only to give the inputs, but to stop hurting others, which you are doing unconsciously..
    Vaidyanathan · 4 years ago
    Sir, my reply to direct insurance policies.

    I Sincerely appreciate your views also. Pls understand, Financial products realities, will be known , during the occurrences.

    Assuming, I am a direct investor, in MF, I can handle , any volatality, or any kind of challenges , on my own self.

    But, after mentioning that, I would like to ask a small question, can you explain, why there is a pending service s of folio transfers & redemption request , in AMC's or a claim settlement to the nominees are in pending status

    Whether any amc or insurance companies, does not have money. Even though they are capable & willing to settle, why they are not doing. Have you ever thought of it.

    Bcos, you have to understand here, no amc or no insurance companies, will compromise on the process.

    Can u guess, who will be handling your claim settlement or MF transfer & redemption request . Is it you? No way, bcos it needs to be handled , by your family members.

    Accept the truth here kdly, no amc or no company will come to your doorstep, next day to settle the claim
    As previously mentioned, process cannot be overlapped.

    For your kind information, human intervention, in this life span, can be reduced, but cannot be eliminated.

    Bcos nature gives us a clear lesson, even though your body parts structured as independent , but works on interdependent system.

    There is a good quote, I have come across recently " Being ideal , gives more clarity, than implementing wrong ideas"

    Best wishes.
    Reply
    Prashant · 4 years ago `
    This is such a malicious article because in the heading it says insurance agents and in the first line of the article it says intermediaries meaning this article is meant to demean agents and show them in bad light where as all the other channels including direct sales, banks and web aggregators earn much higher than agents even though they only and only missell which is not written in this article. Shame on the article writer.
    Lic agent · 4 years ago `
    Not to worry for agents till LIC is there. Lic only have powerful agent base sales channel and will not change it to any other channels like private players. So lic alone can manage IRDA and will protect agents.
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