Max Bupa Health Insurance has launched a new campaign ‘Ab nahin khareedoge to kab?’ to encourage people to buy health insurance.
The campaign aims to educate investors on the necessity of buying health insurance policy, especially when Covid-19 cases are rapidly increasing in the country and medical costs are skyrocketing.
The TV campaign opens with the protagonist, Actor Boman Irani watching covid related news and expressing concerns over medical condition in current times. He nudges people to take immediate action and buy health insurance for covid-19 and long-term financial protection. Interestingly, the entire campaign was shot through video conferencing.
In a press release, Anika Agarwal, Director - Marketing & Direct Digital Business, Max Bupa Health Insurance said, “Covid-19 has made people realize the significance of a health plan, unlike earlier when health insurance was considered an optional expense especially by the younger age segment. People across life stages are now more willing to buy adequate health coverage for themselves and their loved ones. Max Bupa’s recently conducted Covid-19 survey also indicates that people have become more concerned about their health and have regularly enquired about coronavirus treatment in health insurance plans. Hence, our intent with the campaign is to create awareness and further establish this need, so that consumers do not procrastinate health insurance purchase and buy a suitable health insurance plan.”