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Tata AIA Life Insurance has partnered with common service centers (CSCs) to distribute its endowment policy with sum assured of up to Rs.24.97 lakh.
The company will leverage network of 4 lakh CSCs across the country. Overall, this partnership will help the insurer reach out to 95% of the gram panchayats in India.
In a press release, Venky Iyer, Chief Distribution Officer & Head of Marketing, Tata AIA Life Insurance, said, “At present, life insurance penetration stands at 8-10% across the rural population in India. Our constant endeavor is to make life insurance available to every Indian household and this alliance will further strengthen our distribution efforts by helping millions of customers in the remotest corners of the country through technology leverage and product innovation. With the help of CSC’s technology-enabled distribution network spread across the country, we aim to play the role of change agent and address rural India’s protection and savings needs through best-in-class products and services.”