Listen to this article
A recent survey Insurance CuES Report 2025 by Hansa Research, a market research company reveals that 40% of the people who bought non-life policies like motor and health insurance find it difficult to understand life insurance policies.
According to the survey, which took the views of 3600 insurance (life and non-life) customers, life insurance products should have clear and simple information for features and the terms and conditions.
The survey also found that most policyholders buy life insurance to secure their family; however, some people also buy life insurance for investment and retirement planning. This is especially true for people over 40, who often purchase insurance to secure their children’s education.
Other key findings of the survey:
Millennials have higher expectations: Millennials are more likely to switch insurance companies for better deals. They focus on affordability, easy access to policies, 24/7 customer support, and digital services.
Women policyholders have different priorities: Women prefer policies that focus on savings, future income security and child education. They also value affordable plans, smooth onboarding, and better communication with agents before and after purchase.
Customers are used to digital services: Online services are now a basic expectation rather than a unique feature.