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The Life Insurance Corporation of India (LIC) has made a Guinness World Record for selling the highest number of life insurance policies in the span of 24 hours.
This was achieved on January 20, 2025, after LIC encouraged every agent to sell one policy during an initiative called "Mad Million Day'. This day saw 4.52 lakh insurance agents sell 5.88 lakh policies across India.
Siddhanta Mohanty, MD and CEO of LIC, spearheaded this initiative with agency force. He appealed to every agent to sell at least one policy on January 20, 2025.
In a press release, Mohanty thanked all our esteemed customers, agents and employees for making “Mad Million Day” historic as their incredible performance of procuring record number of policies on a single day has now been recognized and has entered Guinness World RecordsTM.