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  • Insurance IRDAI to reduce first year commission of life agents/intermediaries to 20%

    IRDAI to reduce first year commission of life agents/intermediaries to 20%

    The insurance regulatory will soon overhaul commission structure of insurance agents and intermediaries to bring uniformity in payment of commission across life, general and health policies.
    Nishant Patnaik Aug 26, 2022

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    In a major restructuring, IRDAI will soon bring uniformity in the commission payment of agents and intermediaries across life, general and health policies.

    IRDAI has issued draft guidelines on the payment of commission and reward to insurance agents in which it has proposed to reduce first year commission of life insurance agents on regular premium paying policies from 35% of the net premium payment to 20% of the net premium payment including rewards.

    However, the insurance regulator has proposed to increase renewal premium to 10% in the subsequent years instead of 7.5% in the second and third year and 5% in the subsequent years.

    Another interesting move is introduction of longevity incentive i.e. additional commission will be given to life agents and intermediaries if their clients remain insured for 5, 10 and 15 years.

    Here are other key highlights of the draft regulations:

    • If the annual expense of management does not exceed 70% of the total allowable limits, the insurers can also offer commission in accordance with the board approval
    • Maximum commission in general and health policies will be 20% including rewards
    • In addition, life insurers can also pay additional commission of 2% of the total premiums paid each time at the end of 5th, 10th and 15th year
    • Commission on single premium life policies remains intact at 2%
    • For group fund policies i.e. annuity policies, the commission is capped at 0.5%
    • Just like direct plans in mutual funds, insurers can offer policies directly to costumer with discounts
    • Insurers will have to make a written policy for payment of commission or reward to insurance agents and get it approved by its board. The board has to review such policies annually
    • Insurers may offer additional rewards to agents and intermediaries based on their performance
    • Performance of insurance agents should be evaluated based on their contribution towards increasing insurance penetration and density, if they work in the interest of policyholders, if they comply with regulatory norms and commensurate with business strategy of the insurer, their efforts to bring down cost to conduct business and simplify systems and so on
    • This new commission structure, if implemented, will be applicable for a period of 3 years from the date of implementation

    Proposed commission structure on regular premium life policies like term, whole life, money back and endowment policies:


     

    Proposed commission structure on non-life and health policies

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    Need a clarification or more information on an issue?
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    11 Comments
    DEBRAJ SENGUPTA · 2 years ago `
    An interesting update indeed. Where SEBI has been making sweeping changes in Capital Markets especially in Mutual Funds . IRDA has been on sideline watching closely the developments. Now with LIC hit the market and the wind of efficiency, from Operations to Disclosures, starts blowing, they finally thought to nail on the most grey areas i.e. Commission payouts. Except a few top names the smaller fry [ insurers] choose to endow their agents and Corporate brokers and Bancassurance channels quite generously and the Policyholders bear the brunt due to poor disclosures. Like SEBI if IRDA also makes it mandatory for insurers to send to a prospective client that how much she is paying Commission to the the concerned agent yearly then it will somewhat curb the present practice of showcasing High Commission products only. Also IRDA should clamp down on insurers to disclose mandatorily how much is being spent yearly on conventions[ both Domestic/International] other than statutory MDRT club, payouts on club contests and other freebies and the respective sharing of pool [ own profit or adjustments in Policyholders premium] . These would do lot good as this will free resources for deep penetrative marketing on Why Insurance is necessary across length and breadth of the Company
    Vikas Gupta · 2 years ago
    I totally agree with Mr Debraj.
    Reply
    Murli · 2 years ago `
    One of the issues which gets raised in any discussion is : out of 100 paid as premium, what does the beneficiary really gets . No doubt he gets covered by the risk but that has a determinant cost. Then there is cost of administration. . It looks the insured person is not as much looked after . IRDAI should maximime the benefit to the insured
    VINAY · 2 years ago `
    Steps looks like to save LIC business. It will only impact on private companies and its agents.
    GaneshPrasadKale · 2 years ago `
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    Dhirendra kumar · 2 years ago `
    It will be better that please debar all agent from all company and sell only from your self employee. Afterthen you can understand the problems of agent. Reality is too much different from your thought. In my view this guidline is given hitlers government. He want that most of the agent will leave this work and wants sell to private players or wants to capture all money and assets. Finally rediculas statement.
    Jupiter Financial Services · 2 years ago
    Entirely i agree with you. All these Arm Chair critics and paper tigers drawing some six digit salary or pension like income will never understand the pain of an agent. In today's environment its extremely difficult to sell a policy without offering some payout to the client. Even HNI client has got this typical filth mindset. If IRDA starts printing the commission structure make no mistakes that the agency model business will have a slow death. May be that is what the IRDA wants, who knows? By the way can the people at the helm of affairs who wants to cut down the costs can also showcase what is the salary that they are drawing and other perks that they enjoy in the public domain? It is always the rich and powerful dictate terms and squeeze the commoner.
    Last updated 2 years ago
    Reply
    Sheetal Chavan · 2 years ago `
    Minimise agents commission make policyholders in danger. As present commission is appear big, but take into account the service offered by agents, agents expenses for giving services to policyholders, today's commission only minimum.
    This IRDA decision minimise business of LIC through agents. IRDA don't ask LIC, out of LIC profit, only very small portion spend on commission of agents, then every year huge profit of LIC in crores, where it spend?
    Why LIC every year decrease bonus rate on policy , inspite of huge profits?
    This all profit if LIC and expenses on commission, administration of LIC should check very minutely, then only clear picture get to public.
    Priyabrata Das · 2 years ago
    Dear All,
    Agency is a freelance Job.
    They are getting paid for their hard earn commission through premium paid by the respected Policyholders in this "Insurance is not purchased, it is sold" type market.
    Mostly depending on the Choice of the party when there is a " free look period".
    Govt should offer a monthly Stipend to every active agents .
    Lapse ratio is very high.
    It must be arrested through campaign like " Insurance Sabse pahele".
    IRDAI should guarantee Income of a freelancer Agent for the betterment of the policyholder's interested or offer Free Insurance to the nation.
    Reply
    Jupiter Financial Services · 2 years ago `
    Entirely i agree with you. All these Arm Chair critics and paper tigers drawing some six digit salary or pension like income will never understand the pain of an agent. In today's environment its extremely difficult to sell a policy without offering some payout to the client. Even HNI client has got this typical filth mindset. If IRDA starts printing the commission structure make no mistakes that the agency model business will have a slow death. May be that is what the IRDA wants, who knows? By the way can the people at the helm of affairs who wants to cut down the costs can also showcase what is the salary that they are drawing and other perks that they enjoy in the public domain? It is always the rich and powerful dictate terms and squeeze the commener.
    Srinivas · 2 years ago `
    Instead of capping commission regulator should have capped expenses, if the intent was to pass on the benefits to the policy holder. That doesn't seem to be the thought process. It appears that the regulator wants to allow higher payout to quality business sourcing individual. I am saying this because the renewal commission has been increased to 10%. Need to wait and see what would be the final outcome. So, this effectively means that a policy that completes its term of say 15 years gives a agent say... 20 in the first year plus 10 each for the next 14years. Plus an additional 2% each on 5,10 and 15year. So the total comes to 166% of the first year premium. In my view this is not cutting on agent commission. This is incentivising quality business sourcing. More over the regulator has also allowed insurers to pay higher commission to higher performing agents. However, I feel the regulator should have kept their mind on very high acquisition cost for insurance products in a country like India. Reducing the commission by half in first year would do little to address the acquisition cost in the first year. We had seen business numbers going down immediately after ULIP regulations were rolled out. We can expect similar trend now before it takes off again. Agent survival will be surely a huge challenge for a couple of years at least.
    Eagerly waiting to see the final regulations shortly.
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