LifeStore aims to help customers transact their insurance requirements by providing them online advice and services
Mumbai: India First Life Insurance has launched LifeStore, a digital channel to serve insurance needs online. The company feels that this unique initiative of online selling is a step moving towards empowering customers and taking insurance benefits literally to their homes.
LifeStore is a completely Do-It-Yourself website, for understanding and buying insurance. It aims to help customers transact their insurance requirements by providing them online advice and services.
“We are not positioning the portal for the purpose of sales but for customer virtual office. Selling insurance is a gradual process. Through LifeStore, we aim to reach out to millions of internet users who are either active or potential customers. The core objective behind launching LifeStore is to help simplify insurance and encourage customers to make their own decisions related to insurance through the power of knowledge anytime and anywhere,” said Dr. Nandagopal.
According to the company, the web portal will have features such as live video call, product audio visuals, comparison of products, update on company performance and investments, details about how and where your money is being invested including details about the respective companies in the fund portfolio etc.
“The digital medium is a growing category and still untapped. This is one of our business priority areas and we are looking at further expanding on to the mobile platform and interactive kiosks as well” further added Dr. Nandagopal.
India First plans to tap about 70 mn internet users in India in order to expand their market for the life insurance industry.