Bite-size insurance: Is it really worth it?

Buying products in small affordable sizes is not a new concept. For instance, shampoos were successfully sold, especially in rural India, in sachets through which the shampoo industry tapped into the lower-end market, which could buy it at a low cost for one-time use. Taking this concept ahead, the insurance industry has introduced sachet or bite-sized insurance products in the market. Still at a nascent stage, sachet insurance products are gaining interest from investors and consumers. Here we looks at bite size insurance products and tells you whether you should buy it.

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