Indians are mostly risk-averse investors and prefer to stay away from market risks unless properly advised about the benefits of taking calculated risks to meet long-term financial goals and persuaded to test the water with small investment. Most importantly, they also need counseling to stay invested during short-term market turmoils.
In big cities, more and more people, especially millennials, are gradually adopting the market-linked products through SIP (systematic investment plan) route – thanks to investors awareness programme by Association of Mutual Funds in India (AMFI) and other investment platforms.
