Rural markets need simpler insurance products that can create value: SBI General CEO

We have been able to take insurance distribution to the hinterland, which has been grossly underserved, says Pushan Mahapatra.
How has Covid changed things for you?
I think this pandemic has changed many of our old ways of thinking around the way life ran. Insurance traditionally has been more of a push product though the value of insurance for individuals and for businesses is very-very high. But somehow it had never been at least for the retail side. But what we have seen since mid-March when pandemic really started exploding is that people started searching for health insurance. 

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