Online Term plans haven’t kept pace with Motor peers

If we keep auto insurance aside and study the few sectors that have done really well on digital experience globally, we realize we still have a long way to go, especially with regards to serving customers looking for term and health insurance policies. What else could explain the abysmal conversions insurance platforms get (way lesser than 10%), despite an online experience, listing of the best products available, and a battery of call centre executives to persistently convince each lead?

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