Private life insurance company Birla Sun Life Insurance has now moved to cluster methodology to look at common challenges faced by specific clusters across the country and thereby help design solutions for them.
The insurer has also set up an innovation lab to design specific solutions for these clusters and also identify such potential clusters.
Pankaj Razdan, CEO, Birla Sun Life Insurance, said, "We are trying to do things differently for financial services. We realised that the trust in buying these products was going down. We started believing there has to be some core reason for this and then began looking at newer methods to deal with it."
