Life insurance industry reported 5.65% growth in individual annual premium equivalent from selling new policies in April, mainly due to robust show by SBI Life, Life Insurance Corporation and Birla Sun Life.
However, adjusted premium equivalent, or APE, which is another metric to look into growth parameter, was moderate for April after heavy selling in the previous month. APE is value of regular premium plus 10% of new single premium. Private life players saw individual APE grow by 6% ..