The Finance Minister during the heady days of demonetization announced a hefty 8 percent and 10 percent rebates respectively for life and general insurance premiums paid digitally to the state-owned insurance companies. But this will in all likelihood benefit the urban middle class by and large because they are ones in whose conscience the idea of insurance is embedded. In others, first there must be an awakening about the need for insurance. Farmers know a bit about crop insurance. But that is about all.