Here is some happy news for mutual fund advisors. Indian investors are getting more comfortable paying a fee for the financial advice. According to some financial advisors, the change in investor behaviour is quite evident these days. They also say investors have started realising that free advice is not really free, and it is often subsidised by commissions from elsewhere.
"Retail investors are getting comfortable paying a consultation fee," says Prashant Mudgil, certified financial planner, Intellectual Financial Planning and Advisory.
