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Two MFDs - Mumbai MFD Sanjay Gaggar and Jaipur MFD Vinod Kumar Maheshwari conducted successful SIP drives during Diwali in which over 350 investors participated collectively.
Let’s hear their success story in their own words:
Sanjay Gaggar of National Bulls Investment Services, Navi Mumbai, Maharashtra
Setting up the drive
Taking a cue from the muhurat trading session, I planned a muhurat SIP drive and encouraged investors to mark the beginning of the new year with something meaningful.
My team and I started preparing a month prior and conducted the drive on October 24, 2022.
Putting things together
We made a list of ongoing SIPs and encouraged investors to round them up to the nearest 5,000/10,000. For instance, an ongoing SIP of Rs. 23,000 was rounded up to Rs. 25,000 and another ongoing SIP of Rs. 96,000 was rounded up to Rs. 1 lakh. Overall, we reached out to over 200 existing clients.
We also approached clients who had discontinued their SIPs due to financial constraints. Speaking to them made us understand their current financial situation and give them relevant suggestions.
Additionally, we reached out to 125 prospects through an educational session and spoke about the benefits of SIPs.
SIPs registered
Overall, 159 investors registered 542 SIPs amounting to Rs. 11.43 lakh. Of these, 24 were new investors.
Vinod Kumar Maheshwari of Totla Investments Jaipur, Rajasthan
Setting up the drive
I planned my SIP drive on Dhanteras as it is considered an auspicious day to invest. We started preparing for this drive two months prior to the day.
Putting things together
We spoke to around 1,000 existing clients to highlight the importance of increasing SIPs in the wealth creation journey.
Additionally, we conducted educational sessions for our existing clients and encouraged them to come along with their family/friends/colleagues. We conducted similar sessions at a hospital, school and private organisation.
Through these sessions, we spoke about the advantages of SIP to close to 200 prospects. We touched upon liquidity and inflation-adjusted returns that distinguish mutual funds from traditional products like gold and real estate.
SIPs registered
225 investors participated in this SIP drive where we did 326 SIPs of around Rs. 5 lakh. Of these, 50% were first time investors.
