CFA Society India and National Securities Depository Limited (NSDL) has launched a 14-day-long financial literacy campaign 'Jan Nivesh Abhiyan' on November 15, 2019.
Under this program, 12 experts will cover 1300 kms on bicycles. These experts will spread financial awareness across 22 cities.
While 6 experts will start their journey from SEBI’s office in Mumbai, the other 6 cyclists will commence their journey from Gurugram Cyber Hub. The cyclists from both regions will converge in Ahmedabad and proceed together to the final destination Indore, which is expected to witness the biggest investor seminar with about 5000 attendees. All the participants are volunteers of the CFA Society and are from the world of finance and wealth management.
The distance from Mumbai and Gurugram to Indore covers the country’s North West corridor and includes 22 halts across the states of Maharashtra, Gujarat, Rajasthan and Madhya Pradesh.
These cyclists will hold awareness sessions with the help of local volunteers of the CFA Institute. The sessions would cover topics like financial planning, benefits of goal based planning and financial products.
Among the cyclists are Rajendra Kalur, Director, CFA Society India, Pramod Saraf, Director at Swan Finance Ltd and Kishor Bagadi, Director at CFA Society India and Srinivas Kunte, Director of CFA Institute.
Navneet Munot, Chairman, CFA Society India and Chief Investment Officer, SBI Funds Management said, “Spreading financial literacy is critical in India’s journey towards becoming a $ 5 trillion economy. Finance must be for the ultimate good of society and Jan Nivesh Abhiyaan is our unique initiative to achieve sustainable and equitable growth.”
Anil Ghelani, Vice Chairman, CFA Society India & Head of Passive Investments, DSP Mutual Fund said, “Over the past decade, a lot of positive steps have been taken by government and regulators to enhance financial literacy - we are trying to assist by enhancing awareness so that people can avoid being wrongly influenced by scammers providing false Investment tips or unregulated investment plans.”
