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Shailly Seth from Varanasi won the prestigious Sanjeevani Masterful Award for helping her client overcome a complex financial situation. Sanjeevani Awards is a joint initiative of Axis Mutual Fund and Cafemutual to recognize the untiring efforts of MFDs who add value to their clients’ lives.
Let us look at her story to know more.
Helping a couple stay afloat after an inter-caste marriage against the wish of the society feels over and above an MFD’s job. However, this is exactly what Shailly Seth, a Varanasi-based MFD, managed to do when a rich boy who was disowned by his parents after getting married.
Surprisingly, the couple did not go to their friends or family members for help. They reached out to Shailly to find a solution for them.
Shailly said, “I knew this couple for the last 4-5 years. I had a good bonding with them. A few days after their marriage, they were in my office to plan their finances. The guy was in merchant navy and the lady had left her job due to family pressure. They were on a single income and as merchant navy people, they were getting income only when he was sailing.”
Over time, Shailly not only helped the family bring back on track, she encouraged his client’s wife to start working as a teacher to support the family financially.
Today, the couple have bought a car. They also accumulated down payment for buying a new house and increased their SIP with increase in income for other financial goals.
Shailly’s case is a clear example of how MFDs role’s is much beyond MF transaction.
Talking about what MFDs can do to connect with their clients emotionally, she said, “It’s a consultant and not a distributor that they wanted at that time. And that is the difference we (MFDs) need to demarcate very clearly when we deal with our clients. We need to be their solution providers and not just distributors to them.”
