While most of us were busy making our new year resolutions, IFA Nitesh Bhageria from Chakradharpur, Jharkhand was busy convincing his clients and prospects to start investing in mutual funds through SIPs this year.
Talking about what inspired him to start SIP drive, Nitesh said, “I was inspired by the articles on Cafemutual on how IFAs have executed SIP drives successfully. Since no one has ever carried out a SIP drive in Chakradharpur, I decided to login 111 SIPs in a single day to set a benchmark and encourage my fellow IFA friends.”
Interestingly, he gave these SIPs as a welcome gift to his wife who has recently become a mutual fund distributor. Together, Nitesh and his wife activated 153 SIPs on January 24. Almost 70 clients participated in this SIP drive of which 20 were new to the MF industry.
Let us see how the couple activated 153 SIPs amounting Rs.2.25 lakh in a single day in such a place:
- Approached over 100 existing clients to encourage them to start a new SIP this year to achieve financial freedom. He linked this SIP drive to new year resolution for a better financial future
- Held face-to-face meetings with 4 clients every day. In these meetings, he gave presentation to his clients on how they can achieve their financial goals by putting just Rs.1000-2000 each month
- Asked for referrals from existing clients and conducted investment seminar for prospective clients. Of the 45 attendees, 20 participated in their SIP drive
- The couple highlighted benefits of investing in mutual funds through SIPs over other financial instrument like bank FDs to prospective clients
- Also, encouraged them to start thinking about goal based investments like marriage, children education and so on
- Overall, 70 clients participated in the SIP drive. They followed up with each client thrice over one month
