The MF industry is showing promising signs of recovery from the pandemic. And India’s largest mutual fund distributor NJ India has demonstrated this forcefully.
On Nov 12 and 13 - the auspicious eve of Dhanteras - the distribution giant logged in over 44,000 new SIPs amounting to Rs 11.6 crore. This is considerably higher than its last year's SIP drive collection on Dhanteras. Last year NJ had conducted a single day SIP drive and logged in 14,000 SIPs amounting to Rs 2.5 crore.
Husaini Kanchwala, Product Head – MF, NJ India attributes this resounding success to their partners and faith of investors. He said that over 800 sub-brokers of NJ Wealth collected more than Rs 51,000 in the SIP drive, 285 sub-brokers contributed over Rs 1.11 lakh and 21 sub-brokers gathered more than Rs 5.51 lakh at individual level.
To prepare for the drive, NJ India ran a campaign for a week. Husaini said that they spread the simple yet powerful message to restart the paused SIPs, as everything including markets and economy was fast moving towards normalcy.
The distribution giant also focused on bringing fresh investments on Dhanteras, which is considered an auspicious day for investment.
This coupled with training programs and technological advancement support to their distributors ensured smooth execution of the drive.
