Inspired by the stories of successful SIP drive published on Cafemutual, Kerala MFD Sreekanth Vazhayil conducted his first SIP drive with 107 SIPs amounting to over Rs.3 lakh on December 04.
Sreekanth said that the year 2020 has underlined the importance of savings for emergency and future uncertainties like funding retirement. To capitalize on this realization, he conducted SIP drive to encourage people to invest for future uncertainties.
Let us look at his SIP drive journey in his own words:
A few months back, during my interactions with clients, I realized that while many clients were able to save money as they were working from home, they were worried about future uncertainties and retirement.
Over a period of one month, I connected with over 80 clients through video/voice calls. For those who are willing to save for emergencies, I recommended them to start SIPs in liquid funds. Similarly, I recommended SIPs in equity funds to people who wanted to save for retirement.
I also conducted a webinar on ‘Managing money during crisis’ for my clients and prospects. In this webinar, I spoke to them about benefits of mutual funds and addressed their concerns related to mutual fund investments.
Another activity that led to success of SIP drive is contributing articles on benefits of SIPs in local newspapers and magazines. This activity gave me visibility and credibility as an expert.
Overall, 45 clients participated in the SIP drive including 15 new clients.
