MFDs have been on a winning streak and have recently executed a chain of successful SIP drives. Speaking to Cafemutual, six MFDs shared all the excitement and preparation behind these drives.
Here is what the SIP heroes have to say.
Atul Kumar Vijayvergiya of ABC Nivesh Yatra, Ajmer, Rajasthan
175 SIPs on Oct 29 amounting to Rs. 9 lakh
Atul celebrates his birthday as ‘SIP Login Day’ every year and this was his fifth celebration. He focused on increasing his client base through referrals in this drive. Atul met each referral to have an in-depth discussion about importance of SIPs for achieving financial goals.
23 existing investors and 52 new clients participated in the drive.
MM Lakhotia, Lakhotia Investment, Indore, Madhya Pradesh
464 SIPs on Oct 22 amounting to Rs. 14.26 lakh, 102 SIPs on Oct 23 amounting to Rs. 3.48 lakh and 105 SIPs on Nov 8 amounting to Rs 4.82 lakh
MM Lakhotia drew inspiration from stories published on Cafemutual to do SIP drive. His recent drives received an overwhelming response and were executed on three separate days.
He spread the word about his SIP drive through social media. Also, he met existing clients and prospects to talk about the benefits of SIPs in mutual funds. A total of 140 existing clients and 10 new clients participated in the drives conducted on Oct 22 and Oct 23. The drive conducted on Nov 8 received the participation of more than 20 investors, of which 4 were new clients.
Philip Cherian, Smartsave Finserv and President of the Association of Independent Financial Advisors (AIFA), Kochi, Kerala
101 SIPs on Oct 29 amounting to Rs. 2.16 lakh
This is Philip’s seventh successful drive. He leveraged social media for promotional activities and for reaching out to newer prospects.
As Philip regularly conducts such drives, clients who did not participate in the past showed their interest in the upcoming drive. He also met prospects generated through social media & referrals and ensured timely follow-ups with them.
26 investors including 8 NRIs participated in the drive. The total participants included 14 investors (including 2 NRIs) who were onboarded as new clients.
Rajesh Sodhani, Sodhani Capital, Jaipur, Rajasthan
705 SIPs on Nov 2 amounting to Rs. 40 lakh
Rajesh along with his team Ajit Shah, Ankit Sodhani and Ritika Sodhani created a list of existing clients who had not increased their SIPs over the past 2 years. The team held a detailed review meeting with each client and recommended them to increase SIPs.
This was Rajesh’s fourth drive and his efforts were recognised through ‘Top Performer in the MFDs Category - 2020-21’ certification by BSE Star MF.
232 investors took part in the drive, of which 40% were new clients.
Rakesh Kumar Jain, Jaipur, Rajasthan
121 SIPs on Nov 2 amounting to Rs. 7.43 lakhs
Rakesh promoted his SIP drive through WhatsApp. He also approached referrals and explained to them the importance of identifying goals and SIPs. He believes that people feel comfortable investing in mutual funds through SIPs if they link such investments to their financial goals.
79 investors took part in the drive of which 43 were new clients.
Vipul Shah of Bigbucks Finserve, Pune, Maharashtra
121 SIPs on Nov 2 amounting to Rs. 5.5 lakh and 118 SIPs (including 10 physical SIPs) on Nov 3 amounting to Rs. 4.46 lakh
Vipul held a brainstorming session with his team and decided to have a multi-goal based SIP drive themed ‘Yeh Diwali SIP wali’. Children’s education, children’s marriage, foreign tour and retirement planning were the four goals. Importance of each goal was promoted on separate days across social media platforms and through the WhatsApp broadcast group.
Vipul also shared that as a regular practice he gifts his clients a personal finance book during Diwali.
Overall, 89 investors participated in his SIP drive of which 21 were the first time investors.