Mumbai MFD Sohil Sanghvi of Money Saviour is a regular reader of Cafemutual and thoroughly enjoys reading the success stories of fellow MFDs and RIAs. Seeking motivation from such stories, Sohil decided to execute his very first SIP drive.
“I was in search of a mentor who could guide me and uplift my morale,” said Sohil. This is when he wrote to Cafemutual about his drive-focused goals and sought preparatory tips. Thanking Nishant Patnaik, Associate Editor, Cafemutual for his guidance and tips, Sohil said “Cafemutual gave me the right push in the right direction.”
He jotted down his learnings from success stories along with the tips received and chalked down his plan of action.
Step 1 – Named his drive ‘SIP Log Day’ with the tag line ‘SIP karo wealthy raho’
Step 2 – Created crisp and informative promotional materials and shared them through WhatsApp and social media handles
Step 3 – Extracted existing client database and shortlisted prospective clients through referrals and social media
Step 4 – Approached them physically for a detailed discussion on benefits of investing in mutual funds through SIPs
Step 5 – Followed up with daily reminders through countdown posters – activity started 10 days before ‘SIP Log Day’
Step 6 – Designated team members to take care of back-end operations
Step 7 – Celebrated ‘SIP Log Day’ on Nov 30, 2021 where 52 existing clients and 27 referrals did 207 SIPs amounting to Rs. 2.93 lakh
In his parting words, Sohil said, “Cafemutual has been instrumental to the success of this drive and I am thankful for the encouragement and advice received.”
Cafemutual is happy to partner with Sohil in his success story and wishes him many more successful drives. His story motivates many others to plan their first SIP drive.
Inspiring, isn’t it? Want to share your story with your peers and inspire them too? Write to us at newsdesk@cafemutual.com and stand a chance to get featured on our website
