Kerala MFD Anooj KG, Punjab MFDs Rakesh Bhatia and father-son duo Sandeep and Bhavesh Garg have jumped on the SIP-drive bandwagon to clock more than 100 SIPs.
While Rakesh and the Gargs regularly conduct SIP drives, this is Anooj's first drive. Each drive had a unique theme.
Cafemutual spoke with the SIP champions to understand how they executed their drive successfully.
Here is what the MFD champions shared with us.
Anooj KG of Investible Financial Services, Kochi, Kerala
My first business anniversary is around the corner and I wanted to mark the completion of my first with a milestone. Hence, I decided to execute a digital SIP drive.
After a detailed review of existing portfolios, I sensed the need for diversification. I called up my existing clients and spoke to them about the importance of having a diversified portfolio by starting new SIPs. Additionally, I also reached out to prospective clients through referrals.
Multiple discussions and regular follow-up resulted in 116 SIPs amounting to Rs. 1.50 lakh.
Rakesh Bhatia, Amritsar, Punjab
I planned my drive on Jan 14, 2022, the day of ‘Maghi’, when investing is considered to be auspicious.
My team and I spoke to clients who had not increased their SIP amounts since the last year. We made over 300 calls in 7 days, where we explained the importance of increasing the SIP amount periodically.
150 investors participated in this drive, of which close to 5% were new clients.
We successfully registered 229 SIPs (including 43 physical SIPs) amounting to Rs. 6.38 lakh through this drive.
Sandeep and Bhavesh Garg, Chandigarh, Punjab
We normally conduct theme-based drives and this time we focused on index funds, which are becoming popular among investors.
10 days before the drive, we started making calls to our existing clients. Through one-to-one discussions, we explained the benefits of index funds and the need of using them in tandem with active investing. We ensured 24X7 availability to resolve investors’ queries and assigned back-office responsibilities to a separate team.
107 investors registered one SIP each, adding up to Rs. 5.95 lakh. Of this, only 1 investor was a referral whose SIP was physically booked. Additionally, a few investors made lump sum investments, which amounted to around Rs. 1.25 lakh.
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