Kochi MFD Philip Cherian has booked more than 100 SIPs for the tenth time in a row. Similarly, Pune MFD Vipul Shah has booked more than 700 SIPs in his seventh successful drive.
We spoke to the SIP winners to hear their stories. Here is what they have to say:
Philip Cherian of Smartsave Finserv, Kochi, Kerala and President of the Association of Independent Financial Advisors (AIFA) - Ernakulam Chapter
Drive date: Jan 31, 2022
SIPs booked: 101 SIPs amounting to Rs. 2.16 lakh
I have been conducting SIP drives every month. As we know innovating is essential, I always try to execute fresh and new ideas every time.
After having gone through my clients’ portfolios, I realised they do not have exposure to international funds. It became necessary to educate them about the importance of geographic diversification.
And this is how I came up with the theme of international investing. A theme makes it easier to connect with investors and also brings out the drive’s essence meaningfully.
I reached out to clients through phone calls and spoke to them about international investing. At the end of every call, I also fixed a follow-up call. Given the rising covid-19 cases in Kerala, all meetings were held on the phone.
32 clients took part in this drive. Besides, I also onboarded 4 new clients through this drive.
Vipul Shah of Bigbucks Finserve, Pune, Maharashtra
Drive date: Jan 26, 2022
SIPs booked: 741 SIPs (including 42 physical SIPs) amounting to Rs. 27.06 lakh, and Rs. 5.50 crore lump sum
Themed ‘Retire rich and contribute towards nation building’, this is our seventh successful drive. While we promoted the need for retirement planning through this drive, we also focused on giving back to society. As a practice, we always try to address some social cause through our SIP drives.
This time, we encouraged our clients to contribute at least 5% of their SIP amount or the 0.10% of the lump sum amount to the Army Welfare Fund.
We largely focused on existing clients and referrals for this SIP drive. We reached out to them through physical meetings and phone calls followed by rigorous follow up. Our team members burned midnight oil to ensure that we successfully conduct this mega SIP drive.
We explained to them benefits of starting SIPs in mutual funds to deal with longevity risk post retirement. Overall, the drive received an overwhelming response from clients. Overall, 133 existing clients and 146 new clients started new SIPs.
Teamwork made this drive a mega success. And as we say, ‘Work hard, party harder’, my team and I left for a four-day road trip to Konkan to celebrate and rejuvenate.
Have you also conducted a SIP drive recently? Wouldn’t you like to share your story with us and your peers? Do write to us at newsdesk@cafemutual.com and stand a chance to feature on our website.