This Valentine’s Day, Gujarat MFD Abbasali Mava and Uttar Pradesh MFD Shreyansh Kumar made investors fall in love with financial well-being.
Co-relating self-love with financial freedom both MFDs conducted a SIP drive on Feb 14, 2022, which was the outcome of successful team collaboration.
Here is a sneak peep into these drives.
Abbasali Mava of My Planning, Himatnagar, Gujarat
Abbasali hails from Himatnagar, a small town around 80 km from Ahmedabad in Gujarat. Drawing inspiration from success stories on Cafemutual, he created a 15-day plan for his first drive.
“To begin with I made an excel sheet capturing names of clients and referrals to be contacted. I highlighted comparative performance of mutual funds with other asset classes to give them a clear picture of potential of mutual funds to create wealth.”
Abbasali has leveraged email marketing, social media platforms and WhatsApp to promote his drive and attract investor participation. Additionally, he shot a 1 min video on benefits of SIPs in mutual funds to encourage investors to participate in his SIP drive.
Overall, he received 66 SIPs in a single day amounting to Rs.1.75 lakh.
Shreyansh Kumar of Prabeta Vision LLP, Agra, Uttar Pradesh
Shreyansh along with Praveen Kumar Jain and Tarika Jain wrote down a step-by-step plan covering different facets of the drive like theme, promotional activities, roles, responsibilities, etc. Firstly, he floated a broadcast message to reach out to his existing clients.
He also circulated a financial model game for prospective clients on social media. “I created a detailed financial model for interested investors. The model captured their current incomes, expenses, liabilities and investments and derived their net available surplus. Through this, investors could determine a realistic amount for SIP investment.”
Through a mix of telephonic and physical meetings, Shreyansh ensured a timely resolution of all investor queries.
In case of first-time investors, Shreyansh encouraged them to start modest investments. “This way, MFDs can on board new clients and introduce them to the world of mutual funds. Eventually, these investors increase their SIPs after witnessing good performance of their investment portfolio.”
Shreyansh’s drive was a grand success as it booked 1001 SIPs amounting to Rs 17.5 lakh.
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