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Delhi MFD Anurag Yadav and Indore MFD Rajesh Kulwal conducted independent SIP drives on May 13 and May 14, 2022 respectively. Anurag joined the mutual fund industry in 2018 while Rajesh has been associated with the industry for three decades now.
Let us see how the young and the veteran conducted their drives.
The Young: Anurag Yadav of Invest Matrix, Delhi
Experience - Anurag, an MBA graduate has been distributing mutual funds for the last four years. This was Anurag’s first SIP drive.
Purpose - The young MFD aimed to expand his reach and client base through this drive.
Preparation - Anurag conducted an IAP on goal-based investing for close to 120 prospects through referrals. In this session, he explained the importance of mutual fund investing through SIPs. He also narrated his personal investment experience to establish a stronger connect with participants.
In addition, he also reached out to his existing clients and highlighted the importance of increasing SIPs to achieve financial goals faster.
Mode - Anurag is yet to digitalise his operations, and hence the drive was held physically.
SIPs - 65 investors participated in the drive and booked 99 SIPs amounting to Rs. 2.20 lakh.
Key success factor - Anurag feels that MFDs should not run after big ticket investors. There is a huge opportunity in the retail market for distributors.
The Veteran: Rajesh Kulwal, DuoaK Finserv, Indore
Experience - Rajesh is a senior MFD with an experience of over three decades. He has independently conducted multiple drives in the past.
Purpose - Rajesh decided to mark the opening of DuoaK Finserv through a SIP drive. He recently formed DuoaK Finserv, a private limited company with his daughter Shuchi Kulwal and son Kushagra Kulwal.
Preparation - Rajesh along with his wife Mamta Kulwal and children planned this drive well in advance so that they get adequate time to commence their new business with the SIP drive.
The Kulwal family made a list of prospective clients received through referrals. They reached out to them through one-on-one meetings and discussed their needs and helped them identify their goals. They recommended them to start SIP to achieve their long-term financial goals.
Mode - As the newly formed entity has yet to set up a digital mode, all SIPs were booked physically.
SIPs - They booked 131 SIPs amounting to Rs. 5.50 lakh. 78 investors participated in this drive.
Key success factor - Rajesh believes that investors feel comfortable working with an MFD who has put in place a succession plan by involving family member.
He also believes the continued support of his well-wishers, Anurag Shrivastava, Hrudyesh Patil, Krishn Kumar Sahu and Manoj Sharma made this drive possible
Have you also conducted a successful SIP drive recently? Wouldn’t you like to share it with your peers? Do write to us at newsdesk@cafemutual.com and stand a chance to feature on the Cafemutual website.
