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Vinod Choudhary of Investment Junction, Kolkata has a unique way to celebrate the World Environment Day 2022. He conducted a SIP drive titled ‘Mission Saplings for SIP’ in which he donated 130 mango saplings to farmers on behalf of his clients who participated in his SIP drive.
Overall, Vinod booked 202 SIPs amounting to Rs.4 lakh from 115 investors. He donated the remaining SIPs in the loving memory of his clients who lost life due to covid.
Let us hear the story from Vinod:
The drive
We all have a social responsibility to make this place better for living. Also, it was in the teachings of my late father to love the nature. Hence, I conducted a special drive on World Environment Day 2022. This is how ‘Mission Saplings for SIPs’ began.
The mission
These three things played a key role in making SIP drive a success:
- Creating awareness: I made a simple poster capturing details on how investing in mutual funds through SIPs can help investors achieve financial goals and contribute to the environment. I used social media to promote this drive.
- Client segregation: I divided my existing clients into three groups - investors with young children, investors in the age group of 35 to 45 years and investors having loans and other liabilities. I approached them individually and spoke about securing children’s future, retired life, repaying obligations, respectively. I also explained to them about the importance of increasing SIP amount periodically. This segmentation helped me address the relevant needs of investor type and prepare a customised communication strategy.
- Mango and SIP: Mangoes are liked by many and drawing an analogy between a mango sapling and SIP can simplify the concept of equity investing through SIPs.
Giving an example, I explained to my clients – “Just like a mango tree requires time to bear fruits, you should allow your investments at least five years to grow.”
Paying tribute
I purchased 130 saplings from a nursery on behalf of my clients. We donated these saplings to 80 farmers in Siwan, Bihar. Since Siwan is my hometown and I know these farmers personally, I can monitor the plantation activity easily.
