Dipak Jain is one of the few IFAs in East who cater HNIs. Pallabika Ganguly finds how Jain has been successful in growing his business
After completing his graduation in 1993, Dipak Jain opted for CA as he wanted to have a qualification that would command respect and give him a head start in the professional world.
He started his career by working as a sales executive with two big mutual fund distribution houses in Kolkata. After gathering experience for three years, he felt confident to venture out on his own.
He started his firm DSA Capital in 2005 as a mutual fund distribution company. He was clear from day one that he wanted to get High Net Worth clients only. He started his business with 10 clients whom he had served as a sales executive in his earlier jobs. This gave an immediate boost to his business.
Today, he has built up an AUM of Rs150 crore in six years and has 30 HNI clients under his belt.
He personally visits his clients once a month to show and review the portfolio performance. He dedicates a lot of time in his clients’ asset allocation. His service to his clients has helped him to get new clients through references.
Marketing Techniques
When a new client starts investing with Dipak, he usually suggests them to start with a small token of money. Only when the client gains confidence in Jain, he makes recommendations for big ticket investments.
With a keen interest in stock markets right from his college days, he has developed a firm grip on the nitty-gritty of the markets. He uses this knowledge and his investment expertise in share market to keep his clients satisfied. He believes his study of the stock markets helps him to judge and predict the performance of individual funds also.
Ban of Entry Load
The ban of entry load did not affect him as he serves HNI clients. He does not charge his clients and is satisfied with the trail commission he receives from the fund houses.
Future of Business
Dipak has set an ambitious target of Rs. 500 crore AUM in the next five years. He feels that after achieving this target he would get immense satisfaction and pride as a successful entrepreneur.