Brand Building | Build a brand | Hemant Rustagi | Wiseinvest | KS Rao |Aditya Birla Sun Life MF

In this episode of ‘Lessons from the Masters’ Hemant Rustagi, CEO, Wiseinvest talks about the basics of brand building with K.S. Rao, Head - Investor Education and Distribution Development, Aditya Birla Sun Life MF. Hemant shares with us simple yet powerful strategies to build a brand cost-effectively.
Lessons from the Masters is jointly launched initiative by Aditya Birla Sun Life Mutual Fund and Cafemutual where the industry’s top MFDs and trainers share the nuances of various aspects of the distribution business.
Cafemutual is one of the most trusted sources of news & knowledge and runs an online portal www.cafemutual.com.
Aditya Birla Sun Life Mutual Fund is one of the top fund houses managing a QAAUM (Quarterly Average Assets Under Management) of around Rs. 2.99 lakh crore as on Dec 2021.