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Tarraki Corner Sanjay Khatri’s Krushna Finserv celebrates 22nd anniversary

Sanjay Khatri’s Krushna Finserv celebrates 22nd anniversary

Krushna Finserv LLP today has assets under advisory of Rs. 770 crore with over 10,000 live SIPs.
Ravi Samalad Aug 25, 2016

Krushna Finserv LLP, floated by industry’s veteran IFA Sanjay Khatri in 1994 completes 22 years today.  

Khatri started with dealing in IPOs and real estate and turned his focus on mutual funds in 1997. Today, his firm has assets under advisory of Rs. 770 crore in mutual funds, largely in equity funds. With more than 10,000 live SIPs, the firm has a client base of 33,000 individual customers who are largely retail.

Krushna Finance has a team of 42 which operates from Vashi, Navi Mumbai.

Acquiring and servicing a large retail client base is an expensive affair and what has helped Khatri is that he kept investing capital in the business during tough times, especially during the 2008 crash and post the entry load ban.

To acquire clients, Khatri adopted a unique strategy. He started sending post cards which urged people to start investing in mutual funds. “Unlike couriers which may not be opened by people, post cards are usually read by those who receive it. So prospects came to know about us and started visiting our office. We still send post cards to our clients,” says Valmiki Khatri, Partner, Krushna Finance LLP.

Talking about the challenges and opportunities in retail business, Valmiki says that acquiring retail clients takes time and the costs involved are also high. However, he says that retail assets are sticky and payoff in the long run.

To grow his business further, Khatri plans to continue what he has been doing so far, which is his focus on retail clients.

Khatri is known for his business acumen and deep understanding of retail business. Currently, he is busy sharing his wisdom on growing retail business with fellow IFAs across the country.

16 Comments
Brijesh Upadhyaya · 10 months ago
Congratulations Sanjay bhai to complete 22 years in business, still lot of milestone is to be achieved.
Shailesh Sampat · 10 months ago
Congratulations Sanjay bhai on completing 22 years and becoming an icon in the mutual fund distribution industry.
manish sehgal · 10 months ago
lots of congrats SANJAY JI for achieving such a milestone,you hv achieved such an iconic status.we the budding ifa's see u as a torch bearer and gives us the necessary fuel to work towards our own goal.
Biju Daniel · 10 months ago
Congratulations to you and your team. Wishing you blissful years ahead.
M. Sivakumar · 10 months ago
Congratulations Mr.Sanjay Khatri and your team for 22 nd years in Business. Also many more thanks for you to conducted a Business development presentation at Pondicherry. Cell:8870722919
Chaitanya · 10 months ago
Congratulations to you and your team. On this day I recall my first meeting with you and your team and the warm welcome you provided to us. Wish your company and business grow further so that your employee and Investors keep receiving excellent services which you had been delivering for so many years.
Sajeev · 10 months ago
Sir,
It was a really amazing and knowledgable presentation at Kochi, a great motivating story and experience sharing to IFA COMMUNITY.
Wishes all fortunes in future
Team f&f
Suresh Pawar · 10 months ago
Congratulations Mr.Sanjay sir.
S.VENKATRAMAN · 10 months ago
Great Sri.Sanjay. After attending your pondicherry meeting I have got lot of points to promote mutual fund to retail investors. Once again I thank you for educating our IFA friends
Ashaletha · 10 months ago
Durability,reliability and trust are still the values that make a company successful.Your management style was very successful and this anniversary is a nice way to congratulate you on this achievement
From AIFA Kochi
Mahipal · 10 months ago
Congrats sanjay sir for completing 22 years...
I got many ideas from your seminar at Coimbatore, very much helpful.
thank you very much sir.
Nesargikar N G · 10 months ago
Dear Sanjay. Happy to read your Success story of 22 yrs linked with CARD. Congrats???? All the Best ????
MANINDER SINGH CHADHA · 10 months ago
Congratulations to the legend. Looking forward towards many more to come.
Umesh manti · 10 months ago
Congrats sanjay Khatri sir
Manjeet Singh · 10 months ago
Congratulation sir, I also got many ideas from your seminar at Shimla. Very much usefull. Thank-you very much sir.
Shivakumar A · 9 months ago
Sanjay ji,
I attended yr programme on 15th Oct 16 in Bangalore. Your sharing of ideas which no one does is great. Thanks
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