A white paper published by Adviser Websites called ‘webvisor’ gives four tips for advisors to increase presence online.
Majority of affluent spend as much as 65% of their time on the internet gathering information on products and services as part of their decision-making process. They look to blogs and social media sites such as LinkedIn, Twitter, Facebook, and even YouTube, in pursuit of financial knowledge. The good news for financial advisors is that most of these investors will still look to them in order to validate their information and findings.
A growing number of affluent investors prefer to interact with their advisors through the internet, either through social media sites or interactive websites. In order to maintain credibility and the trust of your clients, having a web presence is a virtual necessity, says a white paper called the financial advisor guide to the internet published by advisor website.
The big advantage of using the web as your marketing medium is that all of the tools you utilize can provide a link to each other, which can provide a path for your audience to follow. These tools are valuable and they serve their own purpose: to raise your visibility, cultivate relationships, expand your market reach, and enhance your brand. However, collectively they work as a powerful, integrated strategy to drive the traffic to where you want it go, to your main website.
A blueprint for getting web-wired
Creating an effective web presence doesn’t have to be an expensive proposition. Many of the tools that can be utilized in a complete web strategy don’t cost a dime, but they can be time consuming at first. In order to leverage the time and resources spent on building your web presence, it is important to consider a strategy that employs multiple tools and tactics. Here are few suggestion put up by the advisor website.
Website
A website should be considered as a portal into your firm and the front end of your communication with prospects and clients. A well-structured website will illuminate your profile, values, and services, and provide compelling content and resources for your target market. In the digitally connected world, your website becomes the foundation of your branding efforts and will differentiate you in a highly competitive market. It is also the central hub of your online presence, linking all of your social media tools to create an optimal presence among the search engines and greater interaction with your market.
Social media and networking
Using social media can create a bigger presence for the advisors online, cement their ties to existing clients and encourage ‘electronic’ word-of-mouth. The number of social media tools is expanding every day to provide financial advisors with a number of ways to promote their brand and interact with their target markets.
Email and newsletter marketing
Email has long been the established mode of client communication, and it too has evolved into a vital marketing tool that is capable of nurturing relationships. Many financial advisors utilize CRM programs that automate the email communication process to support their marketing, sales and client service efforts. Newsletter marketing, integrated with an automated CRM program, has become a core component of many advisors’ marketing strategy.
Blogging
In addition to creating compelling web content, it is important to provide current information and updates to keep your audience engaged (and also to maintain the attention of the search engines). Blogs are easy to set up and maintain, and they are an excellent way to share your message and your thought leadership while engaging your clients and prospects. It’s a relationship business and blogging enables your target market to get a sense of your personality and perspective, which is what most people want when choosing a financial advisor.
Click here to download the white paper.
