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Behind every successful man, there is a woman. The popular old age adage holds its relevance even in the Rs.40 lakh crore MF industry.
This Women’s Day, Cafemutual brings to you five stories, which will inspire you to encourage your better half or daughter to join your distribution business.
Let’s hear their stories in their own words:
Paresh Shah, Mumbai - "I am at ease. I know my daughter can handle business independently.”
When my daughter Charmi was growing up, I encouraged her to pay frequent visits to office to give her a close understanding of business.
After a brief professional stint in the MF industry, she took charge of business seven years back. Today, she has a strong hold on not only operational matters but also business goals and vision. She looks after Rs. 250 crore of assets along with me. I can say that I am at ease, I know that my daughter can handle business independently.
Charmi is a Bachelor of Accounting and Finance and holds CFP and CMA certifications. In fact, she takes up certification courses every few months to upskill and be relevant.
Rajesh Sodhani, Sodhani Capital, Jaipur - "Even before we realised, my little girl was a young financial professional.”
My daughter Ritika joined me after completing her Bachelor’s in Business Administration. While she has been pursuing her MBA in Finance currently, she sets aside adequate time to manage day-to-day operations of business for the last three years. In a way, even before we realised, my little girl was a young financial professional.
My daughter saw me distributing mutual funds and helping clients achieve their goals. This encouraged her to join me in this noble profession.
Ritika is responsible for conducting educational sessions to acquire new clients. She also keeps close track of all business activities at Sodhani Capital. Additionally, she handles social media strategy of the company.
Today, she manages Sodhani Capital’s AUM of over Rs. 250 crore as one of the directors.
Ramesh Bhat, Aniram, Chennai - “My daughters are the two important pillars of business.”
My wife Anita started mutual fund distribution business independently and I joined her later. In fact, our company name Aniram is a combination of our names - Anita and Ramesh. I was earlier working in the private sector and my wife’s push encouraged me to embark on the journey of distribution.
I passed on this legacy to my two daughters - Anupriyaa and Apurvaa who frequently visited our office when they were in school. After completing MBA in finance both of them joined our business.
Initially, they were responsible for marketing activities. Eventually, they now play an important role in creating a financial roadmap for clients. It gives me pride to see how my daughters have won client confidence and are the two important pillars of business.
Sadashiv Phene, Mumbai - "Because of my wife, I can go out and acquire new clients.”
As my business grew, my teacher wife Seema offered me her helping hand. Leaving the teaching profession behind, she ventured into the MF industry and became in-charge of my backend operations. She also calendarizes every meeting/follow-up and serves me with periodic reminders.
Since we operate in a home office setup, it gave her the flexibility to align home responsibilities with official commitments. Because of my wife, I am able to go out and prospect for new clients.
In fact, thanks to my wife, I effortlessly manage assets of over Rs. 1,000 crore AUM. Also, I must say that our 25-year-old business partnership seems like it just started yesterday.
V R Aiyappan, EVA Mera Funds Investments, Mysore - “I can now concentrate more on business development.”
Having an entrepreneurial spark, my wife Mangayarkarasi joined EVA Mera Funds Investments and has become an important part of business.
With 15 years of experience in the banking sector, she is comfortable with finance and numbers. In fact, she is currently pursuing CFA level 2 and CFP.
Currently, she looks after women investors and handholds them during their investment journey. Additionally, Mangayarkarasi takes care of operational as well as audit compliances. She also pays special attention to staff training and nurturing a strong team.
Thanks to her, I can now concentrate more on business development. Over time, we have built close to Rs. 200 crore of assets.
