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MFD Mehul Ravani of Rajkot has conducted over 100 educational sessions for investors. Interestingly, he conducts such sessions for groups ranging from 100 to 300 people.
Let us hear from Mehul on how he attracts so many people to attend his educational sessions:
Spread the word in the language of target audience
I sent simple and crisp messages on WhatsApp to existing as well as potential clients. The message is in Gujarati and captures the topic, time, date, place and registration details. The use of local language gives them comfort to call and speak to me in length.
Let attendees know what to expect
If attendees know what they can expect, it makes them look forward to it. Along with the topic, I always share the name and a brief profile of the speaker who is usually a fund house representative or business mentor. This sets a positive tone for the session beforehand itself.
Have a simple registration process
Having a registration through RSVP conveys the seriousness of the educational meet. It also puts the onus of attending the event on participants.
I urge investors to register by simply sharing their name and contact number on WhatsApp or over a call.
Schedule reminders at regular intervals
I create a separate broadcast list for sending regular reminders. As and when investors confirm their participation, I add their names to this list. I give one reminder every five days. However, three days before the session, I increase this frequency to one reminder each day.
Spot the best-suited day and time
An easy way to increase traction is to schedule educational sessions on a day and time convenient to the majority. Initially, I held sessions on different days and time slots. Over time, I identified Wednesday evenings as the ideal time for such sessions.
Identify the pulse of investors
After every session, I urge participants to fill up the feedback form and mention their financial aspirations. This gives me a cue for the next topic. For instance, a sizeable number of investors once mentioned their desire to have a regular income stream.
Mine your resources
I approach various corporate employees through the network of my existing clients. I also reach out to newer prospects through social groups that I am a part of.
About Mehul Ravani
Mehul started his journey as a postal saving agent and became a mutual fund distributor in 2005. Today, Mehul manages more than Rs 130 crore of assets for 1,000-plus clients. He also manages monthly SIP book of over Rs 70 lakh.
