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Investor Awareness Programs (IAPs) are initiatives or campaigns designed to increase awareness and knowledge among potential investors.
Not only this, IAPs also build up a pipeline of prospects for the MFDs. It is one of the most efficient ways to get new clients. Apart from this, it also helps you build an image in front of your potential clients and establish a solid place in their minds.
Let’s find out how you can create a successful IAP-
Know your target audience
Before conducting an IAP, know your target audience. Your content and other things will depend on who is your audience. Keeping a set target audience is the first step towards a successful event. Chennai MFD Babu Krishnamoorthy Chief Sherpa, Finsherpa Investment Services says “If you have more younger people attending the event you will talk more about SIPs and wealth creation, whereas for older people you can talk more on retirement and income management. Likewise, if there are more working women or men, you can tailor the content accordingly.”
Educate, don’t sell your content
Content is the main driver of an IAP. The content should be relevant to the audience and answer their questions regarding finances. “You should choose to educate the client about personal finance rather than selling a product to them. This way you can use IAP to launch yourself as a reliable financial advisor.”, says Noida MFD Rajesh Minocha of Financial Radiance.
Decide a suitable venue for the event
Remember to choose a suitable venue for your target audience. You can either choose to hold your IAP in a hotel if you have a decent budget, or choose to hold it in a school, college or office by taking prior permissions from the respective organisations.
Interactive and non-pushy conversation
MFDs should keep the content interactive. You should add avoid jargons and convey information in simple words. Bangalore MFD Srikanth Matrubhai of SriKavi Wealth says, “You can include examples from bollywood and cricket in your interactions with the audience and keep it more engaging. You can also connect topical affairs with finance.”
Post event give takeaways of your brand
After the event you can give the participants some souvenir, be it a pen, diary or hamper that has your personal branding clearly engraved on it. This is one of the ways you can leave a lasting impression on your potential clients.
Make WhatsApp community for privacy
Post event you can include contact numbers of all the people and make a WhatsApp community which is different from a WhatsApp group. In WhatsApp Community the contact numbers of people are not visible to each other. Chennai MFD Babu Krishnamoorthy Chief Sherpa, Finsherpa Investment Services says,” With WhatsApp community group the privacy of each potential client can be protected and they can feel safer and more open to converse with you.”
